Table 14 Comments on impact on customers... | Emerald Publishing

Table 14

Comments on impact on customers (non-experts)

Division	Content
Question	03. What is the impact of immersive technology on interior design customers (non-experts)?
Opinion	“Consumers say they are making smarter choices, but they may not be wise. Consumers have no choice but to choose from the information presented to them, so their options may be limited” (Research Participant, A)
	“Non-experts can become designers themselves by designing in real time and making suggestions to interior design companies” (Research Participant, B)
	“As 3D virtual realization becomes easier, the design value that arises may be perceived as low by consumers” (Research Participant, I)

Division	Content
Question	03. What is the impact of immersive technology on interior design customers (non-experts)?
Opinion	“Consumers say they are making smarter choices, but they may not be wise. Consumers have no choice but to choose from the information presented to them, so their options may be limited” (Research Participant, A)
	“Non-experts can become designers themselves by designing in real time and making suggestions to interior design companies” (Research Participant, B)
	“As 3D virtual realization becomes easier, the design value that arises may be perceived as low by consumers” (Research Participant, I)

Source(s): The authors