Table 18

Key word classification analysis according to code number

Classification codeQuantitative keywordQualitative keyword
Immersive Technology concept
Question
01. What do you think about the immersive technology industry? (advantages/disadvantages, skills, social roles, etc.)
1–01Immersive content
  • The strength of realistic expression and immersive experience

1–02Technology
  • The ability to digitally compress information

1–03Consumer
  • Easily obtaining various experiences and information

  • Essential Elements of a New Culture

1–04Industrial development
  • Key Technologies in the Fourth Industrial Revolution

1–05Device development
  • Need to improve the inconvenience of wearing devices

1–06Real-time simulation
  • Identify field problems and reduce accident rates

  • Progressive Information Delivery Methods

1–07Education method
  • Educational Efficiency

1–08Lack of skilled manpower
  • Professional curriculum required

1–09Cost reduction
  • Generalization

1–10Workflow
  • Lack of connection to workflow

Question
02. What impact do you think it will have on the future of immersive technology and the industry and society as a whole?
1–11Emotional connection
  • Integration between various media forms such as movies, TV shows, video games, etc.

1–12Consumer
  • Enhance consumer expectations, beliefs, and trust

1–13Society
  • Create a variety of occupations

1–14Industrial field
  • Addressing Workplace Safety Insensitivity

  • Maximize advertising effectiveness

1–15Easy accessibility
  • Generalization

1–16Increase utility value
  • Reduce problem recognition time

  • Acquiring Convenient Information

1–17Creating a new ecosystem
  • Utilize food, clothing, and shelter

  • Transforming content elements into engaging and vibrant experiences

1–18Expert importance
  • Increase the capabilities of high-level employees

  • A large proportion of experts possess skills and knowledge

Question
03. What do you think about the current platforms, content, device types, and use of immersive technology?
1–19Platform
  • Considered as an additional service rather than a core element in business

1–20Contents
  • Need to improve computer performance

1–21Device
  • Combining Technology and Devices

1–22Providing a comfortable experience platform
  • Consumer convenience and time savings

1–23Lack of platform support
  • Lack of system establishment and professional manpower deployment

1–24Development of various contents
  • Increasing commercial and entertainment value

1–25Device and performance improvements
  • Hardware cost trade-off required

  • The inconvenience of wearing the device needs to be improved

1–26Integrate platforms, content, and equipment
  • Easy to recycle and reprocess digitally

  • On-site progress can be checked and corrected in real time

1–27Active support is needed
  • Active support is needed for hazardous industries

1–28Lack of platform, content, and equipment
  • Platform and device-specific constraints and limitations

Utilization plan in the field of interior design
Question
01. Why is it necessary to introduce immersive technology in the interior design field?
2–01Improve communication
  • Communicate information effectively

  • Increased presentation and communication efficiency

2–02Improve work efficiency
  • Reduction of working hours and minimization of workload

2–03Improved high-quality design
  • Improved design with individuality and sensuous expression

  • Real-time design progress check

2–04Building trust and contracts with customers
  • Assist in closing contracts with customers

2–05Customer service satisfaction
  • The effect of increasing understanding in a short time

2–06The importance of manualization
  • Implementation of a digital sample book using a manual

2–07Efficient construction process
  • Minimize resource usage through construction time and volume calculation

  • Easy-to-understand space structure and construction process

Question
02. How will the interior design field change through the use of immersive technology?
2–08Satisfying consumer needs
  • Prefer a sophisticated communication style

2–09Maximize the synergy of interior design
  • Expansion of independent business scope

2–10Improve work efficiency
  • Save time and money

  • Expansion of occupations in 3D technology

2–11Sophisticated communication method
  • Released programs and apps that anyone can use

2–12Increasing reliability
  • Contract with a high probability

2–13Combines various fields
  • Collaborate with designers from other fields

2–14Reduce work error rates
  • Easy to identify risk factors and problems and solve them

2–15Real-time design modifications and changes
  • Streamline the conventional design process

  • Easy selection of finishes and quotations

Question
03. What is the impact of immersive technology on interior design customers (non-experts)?
2–16Effective search and review
  • Easy design and choice of finishes

  • Design and product learning available

2–17Consumer choice
  • Limiting consumer choice

  • Non-face-to-face progress is possible

2–18Non-professional design
  • Enabling direct design

2–19Minimize the error rate
  • Approximate completion time and construction budget can be estimated

2–20Accelerate decision-making
  • Contract with a high probability

  • Strategic decision

2–21Suppliers control consumers
  • Depending on the supplier's intention, the consumer chooses

2–22Possible to reverse design
  • Reduced gap between consumers and professionals

  • The ease of use blurs the roles of consumers and experts

2–23Increase satisfaction and trust
  • Minimize disadvantages and conduct reasonable contracts

Question
04. What do you perceive is necessary to activate immersive technology in the interior design field? (Politics, technology, economy, society, etc.)
2–24Government
  • Requires continuous support and investment from the government

2–25Society
  • Vitalization of programs and education is necessary for talent development

  • Building infrastructure

2–26Government
  • Technology and infrastructure investment

  • Establish content development guidelines and standard

2–27Subsidy support
  • Streamlining the grant application process

  • Expanding the range of eligible subsidy areas

2–28Establishing relevant legal systems and policies
  • The Necessity of legislation on copyright

2–29Specialized Personnel Training
  • Human resources program and support

  • Skilled workforce

2–30Industry revitalization
  • Collaboration with companies is the driving force for self-sufficiency

  • Utilization by large companies is related to industrial revitalization

2–31Technology
  • Technology that can express the user's personality in various ways

2–32A platform accompanied by cost-effectiveness
  • Maintain a high level of quality and performance

  • Enhance consumer trust through reviews and ratings

2–33Device price reduction
  • The high price of the device necessitates a downward adjustment

2–34Content diversity
  • Develop content that interacts with physical devices

  • Advance your digital content skills

2–35Economy
  • Facilitating Collaboration and Partnerships

  • Consumer education and awareness are critical

Source(s): The authors

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