Table 4 Hypothesized paths Estimate S.E.... | Emerald Publishing

Table 4

Hypothesized paths

			Estimate	S.E.	C.R.	P
Direct Effect
Brand Equity	<---	QAM	0.219	0.053	4.127	***
Customer Satisfaction	<---	QAM	0.232	0.040	5.830	***
Moderation Effect
Brand Equity	<---	QAM * CC	0.348	0.042	8.211	***
Customer Satisfaction	<---	QAM * CC	0.394	0.057	6.970	***

			Estimate	S.E.	C.R.	P
Direct Effect
Brand Equity	<---	QAM	0.219	0.053	4.127	***
Customer Satisfaction	<---	QAM	0.232	0.040	5.830	***
Moderation Effect
Brand Equity	<---	QAM * CC	0.348	0.042	8.211	***
Customer Satisfaction	<---	QAM * CC	0.394	0.057	6.970	***

Note(s): QAM = quality assurance measures; *** = p < 0.001, CC = consumer cognizance

Source(s): Developed by authors