Table 5

Extending Expectancy–Trust Framework Results Summary

Extended expectancy theory dimensionsProfessionalsTourism service users
Performance Expectancy (PE)“Highest confidence in blockchain for data security and review authenticity.”“Emphasise secure bookings and identity verification.”
Effort Expectancy (EE)“Emphasised integration costs and organisational readiness.”“Raised more concerns regarding technical complexity and need for training.”
Valence (V)“Consider trust enhancement and customer satisfaction improvements. Cost and regulatory uncertainty tempered enthusiasm.”
Source(s): Developed by authors

or Create an Account

Close Modal
Close Modal