Table 6

Summary of Stakeholder vs. Service User Differences across Expectancy Dimensions

Extended expectancy theory dimensionsProfessionalsTourism service usersKey elements
Expectancy (Technical Capability)HighModerate–HighBoth groups acknowledge blockchain’s technical potential
Instrumentality (Operational Outcomes)HighModerateStakeholders perceive clearer business and efficiency gains
Valence (Outcome Desirability)Moderate–LowLowTrust and data protection concerns reduce perceived value
FamiliarityLow–ModerateLowLimited knowledge constrains confidence across groups
Trust/Data ProtectionLowLowShared motivational barrier to adoption
Source(s): Developed by authors

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