Table 3. Correlation between the... | Emerald Publishing

Table 3.

Correlation between the constructs

Construct	Subjective norm	Perceived behavioral control	Attitude	Perceived novelty	Consumer confidence	Electronic word-of-mouth	Purchase intention
Subjective norm	0.828
Perceived behavioral control	0.210	0.718
Attitude	0.318	0.238	0.792
Perceived novelty	0.293	0.108	0.276	0.769
Consumer confidence	0.353	0.269	0.306	0.265	0.788
Electronic word-of-mouth	0.301	0.180	0.285	0.176	0.253	0.74
Purchase intention	0.589	0.373	0.518	0.521	0.494	0.354	0.827

Construct	Subjective norm	Perceived behavioral control	Attitude	Perceived novelty	Consumer confidence	Electronic word-of-mouth	Purchase intention
Subjective norm	0.828
Perceived behavioral control	0.210	0.718
Attitude	0.318	0.238	0.792
Perceived novelty	0.293	0.108	0.276	0.769
Consumer confidence	0.353	0.269	0.306	0.265	0.788
Electronic word-of-mouth	0.301	0.180	0.285	0.176	0.253	0.74
Purchase intention	0.589	0.373	0.518	0.521	0.494	0.354	0.827

Note(s):

Diagonal values represent √AVE