Results of hypotheses testing
| Path | β | t | p |
|---|---|---|---|
| Attitude → PI | 0.237 | 5.936 | *** |
| Subjective norm → PI | 0.328 | 8.032 | *** |
| Perceived behavioral control → PI | 0.166 | 4.291 | *** |
| Perceived novelty → PI | 0.293 | 7.155 | *** |
| Consumer confidence → PI | 0.183 | 4.513 | *** |
| Path | |||
|---|---|---|---|
| Attitude → | 0.237 | 5.936 | *** |
| Subjective norm → | 0.328 | 8.032 | *** |
| Perceived behavioral control → | 0.166 | 4.291 | *** |
| Perceived novelty → | 0.293 | 7.155 | *** |
| Consumer confidence → | 0.183 | 4.513 | *** |
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.