Table 2. Spheres of prosumption Sphere... | Emerald Publishing

Table 2.

Spheres of prosumption

Sphere of prosumption	Trigger	Production	Consumption	Skills developed	Challenges	Results
Individual	Lack of market options or personal dissatisfaction with existing products	Material product to meet need	Consumption of content on social media that provides knowledge and inspiration to create the product	Development of basic skills for the production of material products to meet needs	Limited information and difficulty in applying production techniques	Ideal product for perceived need
Collective	Recognition or perception of an advanced skill level	Material product to display on social media	Consumption of similar content and use of own production as content for social media	Development of content production skills for social media	Gain an audience and invest in developing greater productive skills	Creation of a digital network based on prosumption activity
Professional	Significant growth of follower base and audience demand	Material product to be sold on a large scale and content for social media	Consumption of social media content for benchmarking, inspiration and market trends	Development of community management and business skills for scaling up production	Acquired expertise in business models and increased investments to strengthen her persona	Building an influential profile on social media and as a large-scale producer

Sphere of prosumption	Trigger	Production	Consumption	Skills developed	Challenges	Results
Individual	Lack of market options or personal dissatisfaction with existing products	Material product to meet need	Consumption of content on social media that provides knowledge and inspiration to create the product	Development of basic skills for the production of material products to meet needs	Limited information and difficulty in applying production techniques	Ideal product for perceived need
Collective	Recognition or perception of an advanced skill level	Material product to display on social media	Consumption of similar content and use of own production as content for social media	Development of content production skills for social media	Gain an audience and invest in developing greater productive skills	Creation of a digital network based on prosumption activity
Professional	Significant growth of follower base and audience demand	Material product to be sold on a large scale and content for social media	Consumption of social media content for benchmarking, inspiration and market trends	Development of community management and business skills for scaling up production	Acquired expertise in business models and increased investments to strengthen her persona	Building an influential profile on social media and as a large-scale producer

Source(s): Authors’ own work