Table 2. Summary of the exploratory... | Emerald Publishing

Table 2.

Summary of the exploratory composition of social value

			Components
Construct	Rotating component matrixa	Communalities	Product conspicuity	Product prestige	Total variance explained
Social value	CP1	0.792	0.827		0.834
	CP2	0.819	0.813
	CP3	0.835	0.751
	CP4	0.776	0.704	0.583
	PP1	0.845	0.600	0.669
	PP4	0.870		0.876
	PP3	0.866	0.555	0.747
	PP2	0.874	0.645	0.674

			Components
Construct	Rotating componentmatrixa	Communalities	Productconspicuity	Productprestige	Total variance explained
Social value	CP1	0.792	0.827		0.834
	CP2	0.819	0.813
	CP3	0.835	0.751
	CP4	0.776	0.704	0.583
	PP1	0.845	0.600	0.669
	PP4	0.870		0.876
	PP3	0.866	0.555	0.747
	PP2	0.874	0.645	0.674

Note(s):

Extraction method: principal component analysis. Rotation method: varimax with Kaiser normalization.^aConverged rotation in three interactions

Source(s): Research data