Table 3. Psychometric properties of the...

Table 3.

Psychometric properties of the constructs

Construct	Item	Source	Loading	DV	α	AVE
Consumption intention	IC1	Jaafar et al. (2012)	0.912	0.921	0.910	0.847
	IC2		0.952
	IC3		0.897
Product conspicuity	CP1	Chaudhuri et al. (2011)	0.870	0.901	0.922	0.811
	CP2		0.911
	CP3		0.929
	CP4		0.891
Perceived product prestige	PP1	Cheng et al. (2010)	0.927	0.921	0.940	0.849
	PP2		0.957
	PP3		0.947
	PP4		0.849
Materialistic motivation	MM1	Richins and Dawson (1992)	0.945	0.925	0.945	0.856
	MM2		0.951
	MM3		0.894
	MM4		0.909
Social value	VS1	Composition of product conspicuity/perceived product prestige	0.839	0.885	0.960	0.784
	VS2		0.875
	VS3		0.913
	VS4		0.868
	VS5		0.919
	VS6		0.929
	VS7		0.909
	VS8		0.823

Construct	Item	Source	Loading	DV	α	AVE
Consumption intention	IC1	Jaafar et al. (2012)	0.912	0.921	0.910	0.847
	IC2		0.952
	IC3		0.897
Product conspicuity	CP1	Chaudhuri et al. (2011)	0.870	0.901	0.922	0.811
	CP2		0.911
	CP3		0.929
	CP4		0.891
Perceived product prestige	PP1	Cheng et al. (2010)	0.927	0.921	0.940	0.849
	PP2		0.957
	PP3		0.947
	PP4		0.849
Materialistic motivation	MM1	Richins and Dawson (1992)	0.945	0.925	0.945	0.856
	MM2		0.951
	MM3		0.894
	MM4		0.909
Social value	VS1	Composition of product conspicuity/perceived product prestige	0.839	0.885	0.960	0.784
	VS2		0.875
	VS3		0.913
	VS4		0.868
	VS5		0.919
	VS6		0.929
	VS7		0.909
	VS8		0.823

Note(s):

DV = discriminant validity; α = cronbach’s alpha; AVE = average variance extracted

Source(s): Research data