| Consumption intention | Would you like to have this product? | Jaafar et al. (2012) |
| How interesting would it be to own this product? |
| How often do you think you would use this product? |
| Perceived product prestige | Will others copy this product? | Cheng et al. (2010) |
| Will this product be a success in terms of sales? |
| Will the opinions of those who own this product be more valued than those who do not? |
| Will this product be esteemed and respected in the market? |
| Product conspicuity | Is this product for those who belong to a high social class? | Chaudhuri et al. (2011) |
| Would this product show that I have original taste? |
| Does this product have an exotic look and design that sets it apart? |
| Is this product beautiful and tasteful? |
| Materialistic motivation | Is the acquisition of material goods a very important achievement? | Richins and Dawson (1992) |
| Is owning a lot of material objects a sign of success? |
| Would life be better if I had things I do not possess? |
| Would I be happier if I could buy more things? |
| Innovation | Please indicate, on a scale from 1 to 7, how new this product concept is* in your opinion. | Hoeffller (2003) |
| How interested would you be in purchasing this product? |
| How much do you believe this product will bring you operational benefits? |
| How much do you believe this product will bring you social benefits? |
| Luxury perception | This is a luxury product for everyone who owns it | Grewal, Mehta, and Kardes (2004) |
| This is a luxury product for almost everyone who owns it |
| This is a luxury product for most people who own it |
| This will be a necessary product for most people who have it. (reverse) |
| This will be a necessary product for almost everyone (reverse) |
| This will be a necessary product for everyone. (reverse) |