Table A1. Descriptive statistics... | Emerald Publishing

Table A1.

Descriptive statistics

Variables	Category	Frequency	%
Gender	Male	155	40.16
Gender	Female	231	59.84
Age	18–27 (Gen Z)	340	88.08
	28–43 (Gen Y)	35	9.07
	44–59 (Gen X)	9	2.33
	60+ (Baby Boomers)	2	0.52
Income (VND)	Under 3 million	191	49.48
	3–7 million	123	31.87
	7–15 million	47	12.18
	Over 15 million	25	6.48
How long since you first watched livestream	Under 6 months	123	31.87
	6–12 months	91	23.58
	Over 12 months	172	44.56
How long do you watch livestream per day?	Under 1 h	259	67.1
	1–2 h	91	23.58
	2–3 h	29	7.51
	Over 3 h	7	1.81
N		386

Variables	Category	Frequency	%
Gender	Male	155	40.16
Gender	Female	231	59.84
Age	18–27 (Gen Z)	340	88.08
	28–43 (Gen Y)	35	9.07
	44–59 (Gen X)	9	2.33
	60+ (Baby Boomers)	2	0.52
Income (VND)	Under 3 million	191	49.48
	3–7 million	123	31.87
	7–15 million	47	12.18
	Over 15 million	25	6.48
How long since you first watched livestream	Under 6 months	123	31.87
	6–12 months	91	23.58
	Over 12 months	172	44.56
How long do you watch livestream per day?	Under 1 h	259	67.1
	1–2 h	91	23.58
	2–3 h	29	7.51
	Over 3 h	7	1.81
N		386