Informants’ descriptions
| N. Informant | Informant roles | Organization type |
|---|---|---|
| 1 | CRM Loyalty and Digital Manager | Retailer grocery |
| 2 | Head of Marketing and Communication | Retailer grocery |
| 3 | Loyalty and Mobile App Manager | Retailer grocery |
| 4 | Head of Customer Experience | Retailer grocery |
| 5 | Head of Marketing | Retailer grocery |
| 6 | Marketing Department Specialist | Retailer grocery |
| 7 | Head of Loyalty and Special Events | Retailer grocery |
| 8 | Head of Marketing | Retailer grocery |
| 9 | Innovation Manager and Digital PMO Enterprise | Retailer grocery |
| 10 | Head of CRM and Customer Care | Retailer grocery |
| 11 | Buyer | Retailer grocery |
| 12 | Head of Marketing and Loyalty | Retailer grocery |
| 13 | CRM and Loyalty Manager | Retailer grocery |
| 14 | Head of E-commerce | Retailer grocery |
| 15 | Loyalty Manager | Retailer grocery |
| 16 | Analytics and Business Intelligence | Retailer grocery |
| 17 | Head of Customer Marketing and Digital | Retailer grocery |
| 18 | Head of CRM, Loyalty and E-Commerce Group | Retailer grocery |
| 19 | Digital Marketing, E-Commerce, Social Media, CRM, Omnichannel | Retailer grocery |
| 20 | Head of Marketing | Retailer grocery |
| 21 | Head of Loyalty | Retailer nongrocery |
| 22 | Head of Marketing | Retailer nongrocery |
| 23 | Head of CRM and Loyalty | Retailer nongrocery |
| 24 | Head of Marketing | Retailer nongrocery |
| 25 | Head of Digital Marketing | Retailer grocery |
| 26 | Social Media and Digital Marketing Manager | Retailer grocery |
| 27 | Head of Marketing | Retailer grocery |
| 28 | Head of Trade Marketing and Loyalty | Retailer grocery |
| 29 | Loyalty Specialist and Category Management | Retailer grocery |
| 30 | Head of Marketing | Retailer grocery |
| 31 | CDA President | Retailer nongrocery |
| 32 | Chief Marketing Officer | Retailer grocery |
| 33 | Chief Executive Officer | Retailer grocery |
| 34 | Loyalty and CRM Manager | Retailer nongrocery |
| 35 | Sales Director | Retailer grocery |
| 36 | Head of Marketing | Retailer nongrocery |
| 37 | Head of Purchasing–Promotions and Marketing | Retailer grocery |
| 38 | Director | Retailer grocery |
| 39 | Head of Marketing | Retailer grocery |
| Informant roles | Organization type | |
|---|---|---|
| 1 | CRM Loyalty and Digital Manager | Retailer grocery |
| 2 | Head of Marketing and Communication | Retailer grocery |
| 3 | Loyalty and Mobile App Manager | Retailer grocery |
| 4 | Head of Customer Experience | Retailer grocery |
| 5 | Head of Marketing | Retailer grocery |
| 6 | Marketing Department Specialist | Retailer grocery |
| 7 | Head of Loyalty and Special Events | Retailer grocery |
| 8 | Head of Marketing | Retailer grocery |
| 9 | Innovation Manager and Digital PMO Enterprise | Retailer grocery |
| 10 | Head of CRM and Customer Care | Retailer grocery |
| 11 | Buyer | Retailer grocery |
| 12 | Head of Marketing and Loyalty | Retailer grocery |
| 13 | CRM and Loyalty Manager | Retailer grocery |
| 14 | Head of E-commerce | Retailer grocery |
| 15 | Loyalty Manager | Retailer grocery |
| 16 | Analytics and Business Intelligence | Retailer grocery |
| 17 | Head of Customer Marketing and Digital | Retailer grocery |
| 18 | Head of CRM, Loyalty and E-Commerce Group | Retailer grocery |
| 19 | Digital Marketing, E-Commerce, Social Media, CRM, Omnichannel | Retailer grocery |
| 20 | Head of Marketing | Retailer grocery |
| 21 | Head of Loyalty | Retailer nongrocery |
| 22 | Head of Marketing | Retailer nongrocery |
| 23 | Head of CRM and Loyalty | Retailer nongrocery |
| 24 | Head of Marketing | Retailer nongrocery |
| 25 | Head of Digital Marketing | Retailer grocery |
| 26 | Social Media and Digital Marketing Manager | Retailer grocery |
| 27 | Head of Marketing | Retailer grocery |
| 28 | Head of Trade Marketing and Loyalty | Retailer grocery |
| 29 | Loyalty Specialist and Category Management | Retailer grocery |
| 30 | Head of Marketing | Retailer grocery |
| 31 | CDA President | Retailer nongrocery |
| 32 | Chief Marketing Officer | Retailer grocery |
| 33 | Chief Executive Officer | Retailer grocery |
| 34 | Loyalty and CRM Manager | Retailer nongrocery |
| 35 | Sales Director | Retailer grocery |
| 36 | Head of Marketing | Retailer nongrocery |
| 37 | Head of Purchasing–Promotions and Marketing | Retailer grocery |
| 38 | Director | Retailer grocery |
| 39 | Head of Marketing | Retailer grocery |
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