Recommendations on the statement identified with the highest consensus
| Theme | Sub-theme | Recommendation | Rating |
|---|---|---|---|
| Gen-AI in content marketing | Strategies and practices | Gen-AI enables the customisation of content to meet audience needs through data analysis | 1 |
| Gen-AI and human creativity in content marketing | Quality and creativity | During the ideation phase, Gen-AI acts as an assistant in brainstorming, providing original insights and content | 0 |
| In the creation of marketing content with a high emotional impact, Gen-AI lacks empathy and an appropriate tone of voice | 1 | ||
| Future implications | Future content marketing software will feature total integration with Gen-AI | 1 | |
| Professional skills | Impact of professional skills | Effective use of Gen-AI requires acquiring prompt engineering skills | 1 |
| Ethical and legal implications | Ethical and legal implications | Transparency in the application of Gen-AI is crucial to ensure clear identification of the origin of generated content | 1 |
| Gen-AI should be strictly regulated to protect individuals' privacy | 1 | ||
| It is vital that all employees are adequately trained on the ethical and legal implications of using Gen-AI in the company | 1 |
| Theme | Sub-theme | Recommendation | Rating |
|---|---|---|---|
| Gen-AI in content marketing | Strategies and practices | 1 | |
| Gen-AI and human creativity in content marketing | Quality and creativity | 0 | |
| 1 | |||
| Future implications | 1 | ||
| Professional skills | Impact of professional skills | 1 | |
| Ethical and legal implications | Ethical and legal implications | 1 | |
| 1 | |||
| 1 |
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