Table 1

Interviews information

Company typeCountryParticipant IDRole of intervieweeInterview dateInterview duration (h = hours, ' = minutes)
Pharma companyUSID01Digital Director05-feb-241 h 30′
Pharma companyUKID02External Communications Lead06-feb-241h 30′
Pharma Marketing Communication agencyItalyID03Managing Partner Chief Medical and Strategy Officer08-feb-241h
Pharma Marketing Communication agencyItalyID04Head of Business Innovation and AI08-feb-241 h 35′
Pharma companyItalyID05Marketing Director10-feb-241h
Pharma Marketing Communication agencyItalyID06Founder and CEO12-feb-242h
Pharma Marketing Communication agencyItalyID07Creative Director15-feb-241 h
Pharma Marketing Communication agencyItalyID08Executive Creative Director and Innovation Lead16-feb-241 h
Pharma Marketing Communication agencyItalyID09Business Director16-feb-241 h
Pharma Marketing Communication agencyItalyID10Creative Director20-feb-241h 30′
Pharma Marketing Communication agencyItalyID11Science Communication and Public Engagement Director21-feb-241 h 15
Pharma Marketing Communication agencyItalyID12Head of Creative Strategy01-mar-241 h
Pharma companyItalyID13Business and Marketing Director06-mar-241 h
Pharma Marketing Communication agencyItalyID14Managing Partner and Board Member12-mar-241h 15
Pharma companyUSID15Associate Director Marketing28-mar-241 h

Source(s): Authors’ own work

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