Table 1 Path analysis No. Research... | Emerald Publishing

Table 1

Path analysis

No.	Research hypotheses	Estimate β	t-value	P	Supported?
H1	Authenticity → trust	0.3220	7.7130	<0.001	Yes
H2	Expertise → trust	0.2029	4.1927	<0.001	Yes
H3	Similarity → trust	0.3318	7.0605	<0.001	Yes
H4	Attractiveness → trust	0.2099	4.2422	<0.001	Yes
H5	Trust → purchase intention	0.2103	4.3684	<0.001	Yes
H6	Trust → brand attitude	0.3765	7.2663	<0.001	Yes

No.	Research hypotheses	Estimate β	t-value	P	Supported?
H1	Authenticity → trust	0.3220	7.7130	<0.001	Yes
H2	Expertise → trust	0.2029	4.1927	<0.001	Yes
H3	Similarity → trust	0.3318	7.0605	<0.001	Yes
H4	Attractiveness → trust	0.2099	4.2422	<0.001	Yes
H5	Trust → purchase intention	0.2103	4.3684	<0.001	Yes
H6	Trust → brand attitude	0.3765	7.2663	<0.001	Yes