Table 2 Structural path estimates and... | Emerald Publishing

Table 2

Structural path estimates and significance testing

Path	β	S.E.	C.R.	p
Authenticity → trust	0.256	0.052	4.018	***
Expertise → trust	0.114	0.050	2.124	0.034
Similarity → trust	0.203	0.056	3.208	0.001
Attractiveness → trust	0.100	0.051	1.859	0.063
Trust → purchase intention	0.263	0.055	4.713	***
Trust → brand attitude	0.407	0.060	7.377	***

Path	β	S.E.	C.R.	p
Authenticity → trust	0.256	0.052	4.018	***
Expertise → trust	0.114	0.050	2.124	0.034
Similarity → trust	0.203	0.056	3.208	0.001
Attractiveness → trust	0.100	0.051	1.859	0.063
Trust → purchase intention	0.263	0.055	4.713	***
Trust → brand attitude	0.407	0.060	7.377	***

Note(s):

**p < 0.001