Table 3 Bootstrap mediation test results... | Emerald Publishing

Table 3

Bootstrap mediation test results for the indirect effects via trust

Pathway	Indirect effect	95% CI (BC)	p	Mediation
Authenticity → trust → purchase intention	–0.054 / 0.067	[−0.106, −0.021]	0.001	✔
Authenticity → trust → brand attitude	0.092 / −0.104	[−0.182, −0.043]	0.001	✔
Expertise → trust → purchase intention	0.028 / 0.030	[0.005, 0.063]	0.012	✔
Expertise → trust → brand attitude	0.047 / 0.046	[0.008, 0.100]	0.017	✔
Similarity → trust → purchase intention	0.047 / 0.054	[0.019, 0.103]	0.002	✔
Similarity → trust → brand attitude	0.079 / 0.083	[0.029, 0.155]	0.002	✔
Attractiveness → trust → purchase intention	0.025 / 0.026	[−0.004, 0.063]	0.066	×
Attractiveness → trust → brand attitude	0.042 / 0.041	[−0.005, 0.093]	0.086	×

Pathway	Indirect effect	95% CI (BC)	p	Mediation
Authenticity → trust → purchase intention	–0.054 / 0.067	[−0.106, −0.021]	0.001	✔
Authenticity → trust → brand attitude	0.092 / −0.104	[−0.182, −0.043]	0.001	✔
Expertise → trust → purchase intention	0.028 / 0.030	[0.005, 0.063]	0.012	✔
Expertise → trust → brand attitude	0.047 / 0.046	[0.008, 0.100]	0.017	✔
Similarity → trust → purchase intention	0.047 / 0.054	[0.019, 0.103]	0.002	✔
Similarity → trust → brand attitude	0.079 / 0.083	[0.029, 0.155]	0.002	✔
Attractiveness → trust → purchase intention	0.025 / 0.026	[−0.004, 0.063]	0.066	×
Attractiveness → trust → brand attitude	0.042 / 0.041	[−0.005, 0.093]	0.086	×