Reliabilities and intercorrelations
| Variable | CR | AVE | SIM | CLO | PIN | DECI |
|---|---|---|---|---|---|---|
| SIM | 0.93 | 0.71 | 0.85 | |||
| CLO | 0.92 | 0.71 | 0.28 | 0.84 | ||
| PIN | 0.91 | 0.68 | 0.36 | 0.40 | 0.83 | |
| DECI | 0.94 | 0.75 | 0.52 | 0.34 | 0.42 | 0.86 |
| Variable | ||||||
|---|---|---|---|---|---|---|
| 0.93 | 0.71 | 0.85 | ||||
| 0.92 | 0.71 | 0.28 | 0.84 | |||
| 0.91 | 0.68 | 0.36 | 0.40 | 0.83 | ||
| 0.94 | 0.75 | 0.52 | 0.34 | 0.42 | 0.86 |
Note(s):SIM = perceived similarity; CLO = perceived closeness (emotional closeness); PIN = parasocial interaction (referred to as PSI in the text, if applicable); DECI = destination-related consumption intention
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.