Table 5

Main effects of similarity and closeness on PSI

VariableM_PINM_PINM_PIN
M_SIM0.346*** (0.049) 0.263*** (0.049)
M_CLO 0.376*** (0.049)0.302*** (0.049)
Intercept2.381*** (0.205)2.246*** (0.207)1.498*** (0.242)
R-squared0.1250.1440.211
F-statistics49.16***58.25***45.99***

Note(s):DV = parasocial interaction (PSI). M_SIM and M_CLO are mean-centered composite scores (1–7 Likert; higher = more of the construct). *p < 0.10, **p < 0.05, ***p < 0.01, Std. error in parentheses

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