Regression (H2)
| Variable | M_PIN | M_PIN |
|---|---|---|
| M_SIM | −0.082 (0.144) | 0.283*** (0.048) |
| M_CLO | 0.288*** (0.048) | 0.553*** (0.149) |
| Type_V1H2 | −1.394*** (0.383) | 0.259 (0.390) |
| M_SIM * Type_V1H2 | 0.245*** (0.092) | |
| M_CLO * Type_V1H2 | −0.170* (0.093) | |
| Intercept | 3.538*** (0.616) | 1.039 (0.641) |
| R-squared | 0.255 | 0.247 |
| F-statistics | 29.28*** | 28.05*** |
| Variable | M_PIN | M_PIN |
|---|---|---|
| M_SIM | −0.082 (0.144) | 0.283 |
| M_CLO | 0.288 | 0.553 |
| Type_V1H2 | −1.394 | 0.259 (0.390) |
| M_SIM | 0.245 | |
| M_CLO | −0.170 | |
| Intercept | 3.538 | 1.039 (0.641) |
| 0.255 | 0.247 | |
| 29.28 | 28.05 |
Note(s):M_SIM = perceived similarity (mean-centered; items SIM1–SIM5). M_CLO = perceived closeness (mean-centered; items CLO1–CLO5). Type_V1H2 is the dummy for post style (1 = vulnerability, 2 = humor). *p < 0.10, **p < 0.05, ***p < 0.01, std. error in parentheses
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