Table 6

Regression (H2

VariableM_PINM_PIN
M_SIM−0.082 (0.144)0.283*** (0.048)
M_CLO0.288*** (0.048)0.553*** (0.149)
Type_V1H2−1.394*** (0.383)0.259 (0.390)
M_SIM * Type_V1H20.245*** (0.092)
M_CLO * Type_V1H2−0.170* (0.093)
Intercept3.538*** (0.616)1.039 (0.641)
R-squared0.2550.247
F-statistics29.28***28.05***

Note(s):M_SIM = perceived similarity (mean-centered; items SIM1–SIM5). M_CLO = perceived closeness (mean-centered; items CLO1–CLO5). Type_V1H2 is the dummy for post style (1 = vulnerability, 2 = humor). *p < 0.10, **p < 0.05, ***p < 0.01, std. error in parentheses

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