Table 1 Comparability of health warnings... | Emerald Publishing

Table 1

Comparability of health warnings and car warnings (Theoretical perspective)

Dimension	Health warning	Environmental warning in car ads	Theoretical basis
Psychological and Behavioural Change Mechanism	Cognitive dissonance motivates individuals to reduce unhealthy behaviours	Cognitive dissonance motivates individuals to reduce high-emission behaviour	Cognitive Dissonance Theory (Festinger, 1957)
Risk Perception Model	Direct, internal impact, high perceived risk	Indirect, external impact, low perceived risk	Risk Perception Theory (Slovic, 1987); Self-Reference Effect (Rogers et al., 1977)

Dimension	Health warning	Environmental warning in car ads	Theoretical basis
Psychological and Behavioural Change Mechanism	Cognitive dissonance motivates individuals to reduce unhealthy behaviours	Cognitive dissonance motivates individuals to reduce high-emission behaviour	Cognitive Dissonance Theory (Festinger, 1957)
Risk Perception Model	Direct, internal impact, high perceived risk	Indirect, external impact, low perceived risk	Risk Perception Theory (Slovic, 1987); Self-Reference Effect (Rogers et al., 1977)

Source(s): Authors’ own work