Comparability of health warnings and car warnings (Practical perspective)
| Dimension | Health warning | Environmental warning in car ads |
|---|---|---|
| Type of Risk | Smoking, alcohol consumption and cannabis use pose potential health risks. These risks are direct and internal, affecting the individual consumer | Vehicle emissions contribute to environmental pollution, climate change and health threats. These harms are collective and societal, being indirect and external |
| Warning Presentation | Text and graphic warnings on advertisements or packaging | Text and graphic warnings in advertisements |
| Behavioural Adjustment Methods and Targets | Aims to encourage individuals to reduce health-damaging behaviours (e.g. smoking or drinking) by enhancing health risk perception, evoking fear and fostering a sense of responsibility | Aims to encourage individuals to reduce environmentally harmful behaviours (e.g. excessive car use) by enhancing environmental and health risk perception and fostering a sense of responsibility |
| Dimension | Health warning | Environmental warning in car ads |
|---|---|---|
| Type of Risk | Smoking, alcohol consumption and cannabis use pose potential health risks. These risks are direct and internal, affecting the individual consumer | Vehicle emissions contribute to environmental pollution, climate change and health threats. These harms are collective and societal, being indirect and external |
| Warning Presentation | Text and graphic warnings on advertisements or packaging | Text and graphic warnings in advertisements |
| Behavioural Adjustment Methods and Targets | Aims to encourage individuals to reduce health-damaging behaviours (e.g. smoking or drinking) by enhancing health risk perception, evoking fear and fostering a sense of responsibility | Aims to encourage individuals to reduce environmentally harmful behaviours (e.g. excessive car use) by enhancing environmental and health risk perception and fostering a sense of responsibility |