Branded keywords of the organically ranked organization
| Number of terms in the keyword | Specificity: high (abbreviation as a keyword); medium (abbreviation + full name of the organization/service as a keyword); low (full name of the organization and service as a keyword) | Focus: Highly focused keyword (keyword begins with the brand followed by the service); low-focused keyword (keyword begins with the service followed by the brand) | |
|---|---|---|---|
| Keyword #8 | 2 | high | high |
| Keyword #7 | 2 | high | low |
| Keyword #6 | 4 | medium | high |
| Keyword #5 | 4 | medium | low |
| Keyword #4 | 4 | medium | high |
| Keyword #3 | 4 | medium | low |
| Keyword #2 | 6 | low | high |
| Keyword #1 | 6 | low | low |
| Number of terms in the keyword | Specificity: high (abbreviation as a keyword); medium (abbreviation + full name of the organization/service as a keyword); low (full name of the organization and service as a keyword) | Focus: Highly focused keyword (keyword begins with the brand followed by the service); low-focused keyword (keyword begins with the service followed by the brand) | |
|---|---|---|---|
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