Table 1

Branded keywords of the organically ranked organization

Number of terms in the keywordSpecificity: high (abbreviation as a keyword); medium (abbreviation + full name of the organization/service as a keyword); low (full name of the organization and service as a keyword)Focus: Highly focused keyword (keyword begins with the brand followed by the service); low-focused keyword (keyword begins with the service followed by the brand)
Keyword #82highhigh
Keyword #72highlow
Keyword #64mediumhigh
Keyword #54mediumlow
Keyword #44mediumhigh
Keyword #34mediumlow
Keyword #26lowhigh
Keyword #16lowlow

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