Table 2.

An extract from the coding tree

Interview extractFirst-order conceptSecond-order theme
Analytical dimension: entrepreneur’s well-being
I'd always wanted to be able to do something that was helping people as well. (Quinn)Want to help peoplePurpose in life
My level of happiness, which to me then defines my level of success. I think it's hard to say that you're like successful if you're really unhappy or unhealthy or, personally struggling. (Taylor)Happiness
Then like just me, it's such a common story of founder burnout […] I've only been back at work for about the last six months, and just slowly building back just like a few more hours, like each month. And yeah, that's been really eye opening, as well as to just like, where we're putting our energy as a business. (Ann)BurnoutLoss of well-being
Analytical dimension: managers’ well-being
All the well-being and all the wellness initiatives, because it really is pitched as a wellness initiative, And, and it really resonated with me too. (Lily)Mission resonating with employeesPurpose in life
It’s about purpose [..] I'm not motivated by making money for myself. I think it's just the way I'm wired, but I really get excited about making money that is for a purpose. (Paul)Purpose of work
Analytical dimension: internal social enterprise practices for well-being
It [HR] covers health and safety for manufacturing with people with disabilities the risks are high and we don't want any injuries on our watch zero harm absolutely critical. (Paul)Maintain health and safetySocial enterprise internal well-being practices
We’re a living wage employer first and foremost, our suppliers have to be living wage employers, so you know like our cleaners are living wage employers, our printer in New Zealand is a living wage employer. (Maya)Paying living wages
We got to a point where we had $2.75 in a bank account. Oh. And wondering, how does this go on? You know? (David)Financial stability
Analytical dimension: perceived community well-being issues
We put out a survey and got 1000 responses back on 95% of those students. And from that, one out of every three menstruating students had skipped class at some point because of not having access to menstrual products. And that absolutely shocked us all. (Ann)Lack of menstrual healthStatus of physical and psychological well-being at communities
First was about mental health in New Zealand and, if I remember correctly, I think it was about one in 10 people were living with a mental health disorder in New Zealand ranging from depression, bipolar, suicidal thoughts. (Oliver)Loss of mental health
Analytical dimension: external social enterprise practices for community well-being
We work with an organisation called [XXX]. They employ adults who have hearing speaking and physical disabilities, giving them quality and safe employment. (Ila)Selecting responsible suppliersIndirectly creating well-being
That's been something that's really important to us from the get go, is actually working with people who are on the ground and their own communities. (Ann)Partnering with people on the ground

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