Summary of the results of the SWOT analysis for Ballina stakeholders
| Vision To demonstrate by education, engagement, collaboration and demonstration the key role of cultural heritage, architectural conservation and adaptive reuse in creating a sense of place and social cohesion to empower and facilitate all stakeholders to realise the potential of the historic assets they have to be utilised for community benefit and a better way of life | |
| Strengths Ballina boasts a compact, authentic historic town core with built and natural heritage. Active street frontages with independent retailers and pedestrian permeability contribute to its charm. Engaged stakeholders and voluntary inter-generational groups are also notable strengths | Weaknesses Ballina suffers from high vacancy levels and dereliction, along with a lack of data on the tenure and use of properties. The prevalence of car usage is another weakness that needs to be addressed |
| Opportunities Ballina has opportunities to revitalise itself by mapping data on vacant structures to inform revitalisation efforts. Utilising historic structures and their surroundings for events and installations could breathe new life into the town. Leveraging shifts in work culture to promote environmental and societal benefits is another significant opportunity. There’s also potential for increasing diversity and inclusivity through community engagement | Threats The town faces continued dereliction and potential demolition of historic structures, as well as socio-economic stratification within the community. Increased risk of climate-related damage to the historic core poses another threat |
Source(s): Authors’ own creation/work
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