Table 4

Words mostly used in article titles in African journals

Word1990–20112012–20192020–2024
Ethics or moral(s)2  
Internal or employee communication3311
Internal stakeholders  5
Organisation- or industry-specific wording111115
Communication management or corporate communication management321
Multicultural or diverse or changing context854
Branding or internal branding246

Note(s): *Articles could have more than one category of keywords in their title, and therefore the total is higher than n = 79

Source(s): Authors' own work

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