Table 5

Theories framing the research

Theory1990–20112012–20192020–2024
Communication management or corporate communication522
Conflict management1  
Cultural communication or corporate culture or organisational culture or multicultural communication535
Excellence theory241
Internal communication4107
Internal marketing or branding123
Organisational change of change management32 
Reputation management3 1
Stakeholder relationship management567
Two-way symmetrical communication121
Systems theory2 2
Organisational communication42 
Practitioner roles2  
Development communication 1 
Dialogical communication 1 

Note(s): *Articles could have used more than one theory and therefore the total is higher than n = 79

Source(s): Authors' own work

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