Table 1. First-order measurement model...

Table 1.

First-order measurement model

Construct and items	Mean¹	SD	Loadings	Cronbach’s alpha	CR	AVE
Subcultural appeal				0.92	0.93	0.81
SA1	3.43	1.24	0.84
SA2	3.11	1.28	0.90
SA3	3.41	1.41	0.93
SA4	3.34	1.43	0.92
Utility				0.84	0.85	0.68
UT1	5.51	0.92	0.73
UT3	4.42	1.35	0.77
UT4	5.12	1.11	0.92
UT5	4.90	1.12	0.87
Originality				0.89	0.90	0.70
OR1	4.89	1.01	0.82
OR2	4.79	1.03	0.89
OR3	4.51	1.06	0.82
OR4	4.95	1.15	0.87
OR5	5.14	1.17	0.77
Attractiveness				0.90	0.90	0.78
AT1	4.65	1.08	0.88
AT2	4.72	1.01	0.90
AT3	4.65	1.10	0.90
AT4	4.96	1.13	0.84
Hedonic experience				0.93	0.93	0.88
HED1	5.19	0.99	0.92
HED2	4.97	1.16	0.95
HED3	4.82	1.23	0.94
Cognitive experience				0.95	0.95	0.90
COG3	4.14	1.25	0.95
COG4	4.10	1.28	0.97
COG5	4.06	1.39	0.94
Personal experience				0.93	0.93	0.88
PER1	4.08	1.28	0.93
PER2	4.07	1.27	0.95
PER3	4.13	1.26	0.94
Subjective well-being				0.95	0.95	0.91
SWB1	4.12	1.35	0.95
SWB2	4.06	1.36	0.96
SWB3	3.81	1.49	0.95
Revisit intention				0.91	0.91	0.78
RI1	5.11	1.01	0.86
RI2	4.26	1.31	0.91
RI3	4.83	1.25	0.88
RI4	3.98	1.44	0.88

Construct and items	Mean¹	SD	Loadings	Cronbach’s alpha	CR	AVE
Subcultural appeal				0.92	0.93	0.81
SA1	3.43	1.24	0.84
SA2	3.11	1.28	0.90
SA3	3.41	1.41	0.93
SA4	3.34	1.43	0.92
Utility				0.84	0.85	0.68
UT1	5.51	0.92	0.73
UT3	4.42	1.35	0.77
UT4	5.12	1.11	0.92
UT5	4.90	1.12	0.87
Originality				0.89	0.90	0.70
OR1	4.89	1.01	0.82
OR2	4.79	1.03	0.89
OR3	4.51	1.06	0.82
OR4	4.95	1.15	0.87
OR5	5.14	1.17	0.77
Attractiveness				0.90	0.90	0.78
AT1	4.65	1.08	0.88
AT2	4.72	1.01	0.90
AT3	4.65	1.10	0.90
AT4	4.96	1.13	0.84
Hedonic experience				0.93	0.93	0.88
HED1	5.19	0.99	0.92
HED2	4.97	1.16	0.95
HED3	4.82	1.23	0.94
Cognitive experience				0.95	0.95	0.90
COG3	4.14	1.25	0.95
COG4	4.10	1.28	0.97
COG5	4.06	1.39	0.94
Personal experience				0.93	0.93	0.88
PER1	4.08	1.28	0.93
PER2	4.07	1.27	0.95
PER3	4.13	1.26	0.94
Subjective well-being				0.95	0.95	0.91
SWB1	4.12	1.35	0.95
SWB2	4.06	1.36	0.96
SWB3	3.81	1.49	0.95
Revisit intention				0.91	0.91	0.78
RI1	5.11	1.01	0.86
RI2	4.26	1.31	0.91
RI3	4.83	1.25	0.88
RI4	3.98	1.44	0.88

Note(s):

¹Items were measured with seven-point Likert scale from 1 = strongly disagree to 7 = strongly agree; CR = composite reliability; AVE = average variance extracted

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