Table 2.

Hypotheses testing

PathβpSamplemean95% CI*Conclusion
2.50%97.50%
H1. Perceived coolness → Hedonic experience0.73<0.0010.730.670.78Supported
H2. Perceived coolness → Cognitive experience0.68<0.0010.680.600.75Supported
H3. Perceived coolness → Personal experience0.61<0.0010.610.530.68Supported
H4a. Hedonic experience → Subjective well-being0.19<0.0010.190.110.27Supported
H4b. Hedonic experience → Revisit intention0.49<0.0010.490.410.57Supported
H5a. Cognitive experience → Subjective well-being0.40<0.0010.400.280.52Supported
H5b. Cognitive experience → Revisit intention0.27<0.0010.270.120.40Supported
H6a. Personal experience → Subjective well-being0.41<0.0010.410.290.53Supported
H6b. Personal experience → Revisit intention0.19<0.0010.190.050.32Supported
Source(s): Authors’ own work

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