Table A2. Discriminant validity (HTMT)... | Emerald Publishing

Table A2.

Discriminant validity (HTMT)

Construct	1	2	3	4	5	6	7	8	9
1. Subcultural appeal
2. Utility	0.46
3. Originality	0.46	0.71
4. Attractiveness	0.40	0.61	0.70
5. Hedonic experience	0.43	0.70	0.70	0.68
6. Cognitive experience	0.59	0.55	0.62	0.57	0.60
7. Personal experience	0.56	0.47	0.60	0.45	0.63	0.86
8. Subjective well-being	0.66	0.58	0.63	0.56	0.69	0.88	0.89
9. Revisit intention	0.49	0.73	0.65	0.63	0.82	0.74	0.74	0.80

Construct	1	2	3	4	5	6	7	8	9
1. Subcultural appeal
2. Utility	0.46
3. Originality	0.46	0.71
4. Attractiveness	0.40	0.61	0.70
5. Hedonic experience	0.43	0.70	0.70	0.68
6. Cognitive experience	0.59	0.55	0.62	0.57	0.60
7. Personal experience	0.56	0.47	0.60	0.45	0.63	0.86
8. Subjective well-being	0.66	0.58	0.63	0.56	0.69	0.88	0.89
9. Revisit intention	0.49	0.73	0.65	0.63	0.82	0.74	0.74	0.80

Source(s): Authors’ own work