Second-order measurement model
| Construct and items | Loadings | Cronbach’s alpha | CR | AVE |
|---|---|---|---|---|
| Perceived coolness | 0.799 | 0.807 | 0.628 | |
| Subcultural appeal | 0.680 | |||
| Utility | 0.813 | |||
| Originality | 0.861 | |||
| Attractiveness | 0.803 | |||
| Hedonic experience | 0.930 | 0.930 | 0.877 | |
| HED1 | 0.915 | |||
| HED2 | 0.951 | |||
| HED3 | 0.943 | |||
| Cognitive experience | 0.947 | 0.948 | 0.905 | |
| COG3 | 0.949 | |||
| COG4 | 0.966 | |||
| COG5 | 0.938 | |||
| Personal experience | 0.935 | 0.935 | 0.884 | |
| PER1 | 0.935 | |||
| PER2 | 0.952 | |||
| PER3 | 0.935 | |||
| Subjective well-being | 0.949 | 0.949 | 0.907 | |
| SWB1 | 0.946 | |||
| SWB2 | 0.961 | |||
| SWB3 | 0.951 | |||
| Revisit intention | 0.907 | 0.909 | 0.782 | |
| RI1 | 0.860 | |||
| RI2 | 0.915 | |||
| RI3 | 0.882 | |||
| RI4 | 0.878 |
| Construct and items | Loadings | Cronbach’s alpha | ||
|---|---|---|---|---|
| Perceived coolness | 0.799 | 0.807 | 0.628 | |
| Subcultural appeal | 0.680 | |||
| Utility | 0.813 | |||
| Originality | 0.861 | |||
| Attractiveness | 0.803 | |||
| Hedonic experience | 0.930 | 0.930 | 0.877 | |
| HED1 | 0.915 | |||
| HED2 | 0.951 | |||
| HED3 | 0.943 | |||
| Cognitive experience | 0.947 | 0.948 | 0.905 | |
| COG3 | 0.949 | |||
| COG4 | 0.966 | |||
| COG5 | 0.938 | |||
| Personal experience | 0.935 | 0.935 | 0.884 | |
| PER1 | 0.935 | |||
| PER2 | 0.952 | |||
| PER3 | 0.935 | |||
| Subjective well-being | 0.949 | 0.949 | 0.907 | |
| SWB1 | 0.946 | |||
| SWB2 | 0.961 | |||
| SWB3 | 0.951 | |||
| Revisit intention | 0.907 | 0.909 | 0.782 | |
| RI1 | 0.860 | |||
| RI2 | 0.915 | |||
| RI3 | 0.882 | |||
| RI4 | 0.878 |
CR = composite reliability; AVE = average variance extracted
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