Table 1. Results of the tested model...

Table 1.

Results of the tested model

Hypothesis	Relationship	Path coeff.	t-statistics	2.5% CI	97.5% CI	Sig.	Supported	f²
H1a	PA → SP	0.212	3.819	0.103	0.321	***	Yes	0.064
H2a	BA → SP	0.369	7.316	0.267	0.463	***	Yes	0.198
H3a	CA → SP	0.123	1.673	−0.016	0.271	n.s.	No	0.013
H4a	EA → SP	0.238	3.276	0.096	0.377	**	Yes	0.049
H1b	PA → PSR	0.004	0.062	−0.106	0.117	n.s.	No	0.000
H2b	BA → PSR	0.050	0.868	−0.065	0.158	n.s.	No	0.003
H3b	CA → PSR	−0.169	1.673	−0.016	0.271	n.s.	No	0.022
H4b	EA → PSR	0.195	2.680	0.055	0.334	**	Yes	0.029
H5	SP → PSR	0.624	10.914	0.511	0.738	***	Yes	0.353
H6a	SP → behavioral intentions	0.253	3.293	0.100	0.401	***	Yes	0.048
H6b	SP → WOM	0.333	4.831	0.195	0.462	***	Yes	0.093
H7a	PSR → behavioral intentions	0.320	3.983	0.161	0.460	***	Yes	0.076
H7b	PSR → WOM	0.323	4.711	0.191	0.389	***	Yes	0.088

Hypothesis	Relationship	Path coeff.	t-statistics	2.5% CI	97.5% CI	Sig.	Supported	f²
H1a	PA → SP	0.212	3.819	0.103	0.321	***	Yes	0.064
H2a	BA → SP	0.369	7.316	0.267	0.463	***	Yes	0.198
H3a	CA → SP	0.123	1.673	−0.016	0.271	n.s.	No	0.013
H4a	EA → SP	0.238	3.276	0.096	0.377	**	Yes	0.049
H1b	PA → PSR	0.004	0.062	−0.106	0.117	n.s.	No	0.000
H2b	BA → PSR	0.050	0.868	−0.065	0.158	n.s.	No	0.003
H3b	CA → PSR	−0.169	1.673	−0.016	0.271	n.s.	No	0.022
H4b	EA → PSR	0.195	2.680	0.055	0.334	**	Yes	0.029
H5	SP → PSR	0.624	10.914	0.511	0.738	***	Yes	0.353
H6a	SP → behavioral intentions	0.253	3.293	0.100	0.401	***	Yes	0.048
H6b	SP → WOM	0.333	4.831	0.195	0.462	***	Yes	0.093
H7a	PSR → behavioral intentions	0.320	3.983	0.161	0.460	***	Yes	0.076
H7b	PSR → WOM	0.323	4.711	0.191	0.389	***	Yes	0.088

Note(s):

n = 285. *p < 0.05; **p < 0.01; ***p < 0.001; ns: non-significant. Level of confidence for all confidence intervals in output: 95%. Bootstrap sample size = 10,000. PA: Physical Anthropomorphism; BA: Behavioral Anthropomorphism; CA: Cognitive Anthropomorphism; EA: Emotional Anthropomorphism; SP: Social Presence; PSR: Parasocial Relationship; WOM: Word-of-Mouth; CI: Confidence Interval. R² (SP) = 0.525; R² (PSR) = 0.477; R² (Behavioral Intentions) = 0.276; R² (WOM) = 0.361

Source(s): Developed by the authors

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