PLS results
| Hypothesis | Direct effect | β | t-values | Supported? |
|---|---|---|---|---|
| H1 | Flow → engagement | 0.278 | 9.289* | Yes |
| H2 | Flow → perceived usefulness of social shopping (SS) | 0.311 | 7.862* | Yes |
| H3 | Perceived usefulness of SS → engagement | 0.288 | 7.111* | Yes |
| H4 | Engagement → satisfaction with SS | 0.543 | 12.675* | Yes |
| H5 | Engagement → continuance intention of SS | 0.418 | 15.038* | Yes |
| H6 | Perceived usefulness of SS → satisfaction with SS | 0.311 | 10.139* | Yes |
| H7 | Perceived usefulness of SS → continuance intention of SS | 0.478 | 12.659* | Yes |
| H8 | Flow → satisfaction with SS | 0.390 | 10.198* | Yes |
| H9 | Flow → continuance intention of SS | 0.467 | 14.287* | Yes |
| Hypothesis | Direct effect | Supported? | ||
|---|---|---|---|---|
| Flow → engagement | 0.278 | 9.289* | Yes | |
| Flow → perceived usefulness of social shopping ( | 0.311 | 7.862* | Yes | |
| Perceived usefulness of | 0.288 | 7.111* | Yes | |
| Engagement → satisfaction with | 0.543 | 12.675* | Yes | |
| Engagement → continuance intention of | 0.418 | 15.038* | Yes | |
| Perceived usefulness of | 0.311 | 10.139* | Yes | |
| Perceived usefulness of | 0.478 | 12.659* | Yes | |
| Flow → satisfaction with | 0.390 | 10.198* | Yes | |
| Flow → continuance intention of | 0.467 | 14.287* | Yes |
Significant *t > 3.29, p < 0.001