Table 4.

Summarized mediation analysis results

HypothesisIndirect pathIndirect effectt-value95% CI-Lower bound95% CI-Upper boundSignificance
H10Flow → engagement → satisfaction with social shopping(SS)0.2765.478*0.1910.310Significant
H11Flow → engagement → continuance intention of SS0.2927.398*0.2540.347Significant
H12Flow → perceived usefulness of SS → satisfaction with SS0.30415.276*0.2580.331Significant
H13Flow → perceived usefulness of SS → continuance intention of SS0.32910.278*0.2840.382Significant
H14
Note(s):

Significant *t >3.29, p <0.001

Source(s): Developed by authors

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