Summarized mediation analysis results
| Hypothesis | Indirect path | Indirect effect | t-value | 95% CI-Lower bound | 95% CI-Upper bound | Significance |
|---|---|---|---|---|---|---|
| H10 | Flow → engagement → satisfaction with social shopping(SS) | 0.276 | 5.478* | 0.191 | 0.310 | Significant |
| H11 | Flow → engagement → continuance intention of SS | 0.292 | 7.398* | 0.254 | 0.347 | Significant |
| H12 | Flow → perceived usefulness of SS → satisfaction with SS | 0.304 | 15.276* | 0.258 | 0.331 | Significant |
| H13 | Flow → perceived usefulness of SS → continuance intention of SS | 0.329 | 10.278* | 0.284 | 0.382 | Significant |
| H14 |
| Hypothesis | Indirect path | Indirect effect | 95% CI-Lower bound | 95% CI-Upper bound | Significance | |
|---|---|---|---|---|---|---|
| Flow → engagement → satisfaction with social shopping( | 0.276 | 5.478* | 0.191 | 0.310 | Significant | |
| Flow → engagement → continuance intention of | 0.292 | 7.398* | 0.254 | 0.347 | Significant | |
| Flow → perceived usefulness of | 0.304 | 15.276* | 0.258 | 0.331 | Significant | |
| Flow → perceived usefulness of | 0.329 | 10.278* | 0.284 | 0.382 | Significant | |
Significant *t > 3.29, p < 0.001