Theories being used in AI-driven hospitality personalization
| Theory | Documents |
|---|---|
| Restorative environment theory (grounded in attention restoration theory and stress recovery theory) | Lin et al. (2025) |
| Dynamic McKinsey matrix | Chen et al. (2025) |
| Technology Acceptance Model (TAM) | Mahmoud et al. (2024) |
| Diffusion of Innovations Theory (DIT) | |
| Complexity theory | Pitakaso et al. (2025) |
| Open innovation | |
| Expectancy-disconfirmation theory (EDT) | Mensah et al. (2025) |
| SERVQUAL model | |
| Cognitive-affective model | |
| Task-technology fit (TTF) theory | Zhang et al. (2025) |
| Price fairness theory | Tan et al. (2025) |
| AISAS (attention → interest → search → action → share) model | |
| Herzberg’s motivation theory | Yi et al. (2024) |
| Complexity theory | |
| Zero-shot learning | Guidotti et al. (2025) |
| Natural language inferences | |
| Transformer and attention mechanism | Félix et al. (2025) |
| Large language models | |
| Word embedding and neural language models | Kirilenko and Stepchenkova (2025) |
| Salience theory of consumer choice | Anguera-Torrell and Nicolau (2025) |
| Technology acceptance model (TAM) | Chotisarn and Phuthong (2025) |
| SERVQUAL | |
| Stimulus-organism-response (S-O-R) | |
| Humanness-value-loyalty (HVL) | |
| e-WOM | Kourtit et al. (2025) |
| Keller’s customer-based brand equity (CBBE) model | Piriyakul et al. (2024) |
| Aaker’s brand equity model | |
| Social appraisal theory | |
| Self-efficacy theory | |
| Social appraisal theory | |
| Social communication theory | |
| Appraisal theory | |
| Discrete emotion theory | Yu et al. (2024) |
| Curiosity theory | Li et al. (2024) |
| Communication theory | Blanco-Moreno et al. (2024) |
| Mental imagery theory | |
| Fuzzy set theory | Camatti et al. (2025) |
| Sustainability framework | Firza et al. (2024) |
| Stakeholder theory and signaling theory | Gupta and Jaiswal (2024) |
| Theory | Documents |
|---|---|
| Restorative environment theory (grounded in attention restoration theory and stress recovery theory) | |
| Dynamic McKinsey matrix | |
| Technology Acceptance Model ( | |
| Diffusion of Innovations Theory ( | |
| Complexity theory | |
| Open innovation | |
| Expectancy-disconfirmation theory ( | |
| SERVQUAL model | |
| Cognitive-affective model | |
| Task-technology fit ( | |
| Price fairness theory | |
| Herzberg’s motivation theory | |
| Complexity theory | |
| Zero-shot learning | |
| Natural language inferences | |
| Transformer and attention mechanism | |
| Large language models | |
| Word embedding and neural language models | |
| Salience theory of consumer choice | |
| Technology acceptance model ( | |
| SERVQUAL | |
| Stimulus-organism-response (S-O-R) | |
| Humanness-value-loyalty ( | |
| e-WOM | |
| Keller’s customer-based brand equity ( | |
| Aaker’s brand equity model | |
| Social appraisal theory | |
| Self-efficacy theory | |
| Social appraisal theory | |
| Social communication theory | |
| Appraisal theory | |
| Discrete emotion theory | |
| Curiosity theory | |
| Communication theory | |
| Mental imagery theory | |
| Fuzzy set theory | |
| Sustainability framework | |
| Stakeholder theory and signaling theory |
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