Table 2.

Context in AI-driven hospitality personalization

ContextFocusedDocument
Post-pandemic proximity tourismShort trips, weekend getaways and day trips, where the destination is close to home and offers nature-based recreationLin et al. (2025) 
Hong Kong tourism competitiveness across four periods (pre-pandemic, pandemic, early post-pandemic, new normal)Focus on experience-driven competitiveness, not static resource/economic factors, especially when visiting Hong KongChen et al. (2025) 
Captures discourse during rapid metaverse development, particularly after the COVID-19 pandemic shifted travel and tourism habitsPublic beliefs about metaverse tourism, how people perceive virtual tourism, its opportunities, drawbacks and future potentialMahmoud et al. (2024) 
Hospitality setting in a 222-room hotel in Thailand, focusing on chambermaid scheduling and on-demand guest service. (case study in Ubon Ratchathani Province)Focus on real-time chambermaid scheduling and guest service personalization. This real-time environment has high occupancy rates (75%), multiple room types (standard, deluxe, suite) and evolving guest expectationsPitakaso et al. (2025) 
10 of the most popular African destinations, including Cape Town, Marrakesh, Nairobi and ArushaParticular attention is given to reviews that contain emotional reflection, showing satisfaction/dissatisfaction as a post-consumption evaluation processMensah et al. (2025) 
Assessing the alignment between technological capabilities and task characteristics influences outcomes in online hotel review responsesThis paper focuses on how response helpfulness varies with AI configuration (temperature) and review valence (positive vs negative)Zhang et al. (2025) 
Online food service platforms in China (Meituan)Consumers’ perceptions of price fairness using configurational analysisTan et al. (2025) 
Customer evaluation of AI-themed hotels across different categories (luxury, budget chain and budget independent) using online review dataExplores how configurations of technology-related (attractive) and basic (must-be) qualities impact positive guest evaluations using topic modeling and fsQCAYi et al. (2024) 
Growing use of digital reviews in tourism and low-resource feedback analysis tools is neededUsing zero-shot LLMs for sentiment analysis and keyword extractionGuidotti et al. (2025) 
Using TripAdvisor reviews to understand why people travelAutomatically classify the purpose of a trip (e.g. business, family) from a single review using machine learning and text analysisFélix et al. (2025) 
Addressing challenges in analyzing tourism user-generated content using AIBenchmarking LDA, BERT and GPT-4 for Effective Topic Modeling in Tourism ResearchKirilenko and Stepchenkova (2025) 
Consumer decision-making in hotel bookings on whether to include breakfastHow constant breakfast surcharges and varying room prices influence breakfast demand through salience-driven attention to price vs valueAnguera-Torrell and Nicolau (2025) 
Chain hotels in Western Thailand’s coastal tourism areas are using AI-enabled servicesExamining how AI service features influence customer satisfaction and loyaltyChotisarn and Phuthong (2025) 
Visitor satisfaction in London using digital sentiment (“smiley”) analysis of Airbnb and hotel reviewsHow spatial factors (like proximity to parks and transport) influence tourist appreciation, especially during COVID-19Kourtit et al. (2025) 
Leveraging digital analytics and customer-generated content to enhance brand equity assessment in the evolving hospitality industryInvestigating hotel brand equity through text mining of customer reviews and customer journey mapping, using Amari Phuket as a casePiriyakul et al. (2024) 
Develops a domain-specific sentiment dictionary based on discrete emotion theoryAnalyzing diverse visitor emotions in the hospitality and tourism sector, especially from Chinese online reviewsYu et al. (2024) 
Investigate the various dimensions of robot restaurant experiencesExtracted from online reviews, influence customers’ actual recommendation behavior using text mining and sentiment analysisLi et al. (2024) 
Shaping tourist destination perceptions through User-Generated Visual Content on InstagramFocuses on how photo content and sender type affect engagement, using AI to analyze Instagram postsBlanco-Moreno et al. (2024) 
Explores the reuse potential of fortified cultural heritage in Venice by applying fuzzy expert systems and self-organizing mapsProposes a hybrid decision-support model using fuzzy logic and machine learning to assess reuse potential in the Venice LagoonCamatti et al. (2025) 
Explores how tourism activity relates to social, economic and environmental well-being across Italian provincesInvestigates the spatial and statistical correlation between tourism indicators and well-being metrics using machine learning and XAI techniquesFirza et al. (2024) 
To explore how machine learning based analysis of hotel reviews can guide sustainable and customer-centric practices aligned with the sustainable development goalsSpecially focused on online reviews from global platforms. Examples include hotels in the USA, Thailand, Denmark, Bhutan, Japan and the MaldivesGupta and Jaiswal (2024) 
Source(s): Developed by authors

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