Correlation matrix
| Correlation matrix | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 |
|---|---|---|---|---|---|---|---|---|---|
| 1. Familiarity | 1 | 0.33*** | 0.27*** | 0.25*** | −0.16*** | 0.34*** | 0.40*** | 0.37*** | 0.39*** |
| 2. Norm entrepreneurship | 0.33*** | 1 | 0.71*** | 0.21*** | −0.37*** | 0.35*** | 0.52*** | 0.73*** | 0.74*** |
| 3. Company-cause fit | 0.27*** | 0.71*** | 1 | 0.14** | −0.45*** | 0.35*** | 0.51*** | 0.74*** | 0.76*** |
| 4. Corporate washing | 0.25*** | 0.21*** | 0.14** | 1 | −0.15*** | 0.14** | 0.32*** | 0.33*** | 0.29*** |
| 5. Issue salience | −0.16*** | −0.37*** | −0.45*** | −0.15*** | 1 | −0.26*** | −0.32*** | −0.37*** | −0.40*** |
| 6. Issue-position agreement | 0.34*** | 0.35*** | 0.35*** | 0.14** | −0.26*** | 1 | 0.60*** | 0.42*** | 0.41*** |
| 7. Public support | 0.40*** | 0.52*** | 0.51*** | 0.32*** | −0.32*** | 0.60*** | 1 | 0.64*** | 0.58*** |
| 8. Norm-setting potential | 0.39*** | 0.74*** | 0.76*** | 0.29*** | −0.40*** | 0.41*** | 0.58*** | 1 | 0.82*** |
| 9. Norm-performance potential | 0.37*** | 0.73*** | 0.74*** | 0.33*** | −0.37*** | 0.42*** | 0.64*** | 0.82*** | 1 |
| Correlation matrix | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 |
|---|---|---|---|---|---|---|---|---|---|
| 1. Familiarity | 1 | 0.33 | 0.27 | 0.25 | −0.16 | 0.34 | 0.40 | 0.37 | 0.39 |
| 2. Norm entrepreneurship | 0.33 | 1 | 0.71 | 0.21 | −0.37 | 0.35 | 0.52 | 0.73 | 0.74 |
| 3. Company-cause fit | 0.27 | 0.71 | 1 | 0.14 | −0.45 | 0.35 | 0.51 | 0.74 | 0.76 |
| 4. Corporate washing | 0.25 | 0.21 | 0.14 | 1 | −0.15 | 0.14 | 0.32 | 0.33 | 0.29 |
| 5. Issue salience | −0.16 | −0.37 | −0.45 | −0.15 | 1 | −0.26 | −0.32 | −0.37 | −0.40 |
| 6. Issue-position agreement | 0.34 | 0.35 | 0.35 | 0.14 | −0.26 | 1 | 0.60 | 0.42 | 0.41 |
| 7. Public support | 0.40 | 0.52 | 0.51 | 0.32 | −0.32 | 0.60 | 1 | 0.64 | 0.58 |
| 8. Norm-setting potential | 0.39 | 0.74 | 0.76 | 0.29 | −0.40 | 0.41 | 0.58 | 1 | 0.82 |
| 9. Norm-performance potential | 0.37 | 0.73 | 0.74 | 0.33 | −0.37 | 0.42 | 0.64 | 0.82 | 1 |
*p < 0.05, **p < 0.01, ***p < 0.001
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