Table A2

Correlation matrix

Correlation matrix123456789
1. Familiarity10.33***0.27***0.25***−0.16***0.34***0.40***0.37***0.39***
2. Norm entrepreneurship0.33***10.71***0.21***−0.37***0.35***0.52***0.73***0.74***
3. Company-cause fit0.27***0.71***10.14**−0.45***0.35***0.51***0.74***0.76***
4. Corporate washing0.25***0.21***0.14**1−0.15***0.14**0.32***0.33***0.29***
5. Issue salience−0.16***−0.37***−0.45***−0.15***1−0.26***−0.32***−0.37***−0.40***
6. Issue-position agreement0.34***0.35***0.35***0.14**−0.26***10.60***0.42***0.41***
7. Public support0.40***0.52***0.51***0.32***−0.32***0.60***10.64***0.58***
8. Norm-setting potential0.39***0.74***0.76***0.29***−0.40***0.41***0.58***10.82***
9. Norm-performance potential0.37***0.73***0.74***0.33***−0.37***0.42***0.64***0.82***1
Note(s):

*p < 0.05, **p < 0.01, ***p < 0.001

Source(s): Authors’ own work

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