Table 1.

Examples of social impact from business research aiming to contribute to climate change mitigation

Target behaviourIntervention% improvement as reported by authorsStudy contextIndustry collaborationReference
Conserve energyMonetary and social reward (grade points with a descriptive comment)6.40CompanyYesHandgraaf et al. (2013) 
Conserve energyPro-environmental initiative: the environment champions5.40CompanyYesNye and Hargreaves (2010) 
Conserve energyGamification: a virtual pet game13CompanyYesOrland et al. (2014) 
Conserve energyGamification: earn points, badges and trophies for energy saving12HouseholdNoMulcahy et al. (2021) 
Recycle and conserve energyPoster (environmental information) and training session on sustainabilityNot reportedCompanyNoJones et al. (2012) 
RecycleProvide each employee a personal recycling box80CompanyYesHolland et al. (2006) 
Reuse hotel towelsPledge towel reuse and signal pledge with pin40HotelYesBaca-Motes et al. (2013) 
Reuse hotel towelsMessage: most other guests in this room reuse towels44HotelYesGoldstein et al. (2008) 
Waive daily routine hotel room cleanOffer cost sharing, provide drinks voucher for guest share42HotelYesDolnicar et al. (2019) 
Waive daily routine hotel room cleanChange of default to free hotel room cleaning upon request63HotelYesKnezevic Cvelbar et al. (2021) 
Eat all food taken from a buffetMessage: better to return to buffet for more than to overfill21BuffetYesKallbekken and Sælen (2013) 
Eat all food taken from a buffetReduce plate size by 3 cm20BuffetYesKallbekken and Sælen (2013) 
Eat all food taken from a buffetStamp every time family eats up, prize for all stamps38BuffetYesDolnicar et al. (2020) 
Eat all food taken from a buffetMessage: Chairman endorses clean plate campaign7BuffetYesZhu et al. (2024) 
Do not dispose of food that can still be usedReplace large untransparent bins with small transparent73Commercial kitchenYesChawla et al. (2020) 
Shorten shower time in hotelReal-time feedback on time, water and energy use11HotelYesTiefenbeck et al. (2019) 
Shorten shower time in hotelMessage and real-time feedback on shower duration26HotelYesPereira-Doel et al. (2024) 
Use sustainable napkins at buffetChange default to recycled paper napkins95BuffetYesDolnicar et al. (2019) 
Source(s): Authors’ own work

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