Table 3.4 Descriptive statistics on... | Emerald Publishing

Table 3.4

Descriptive statistics on motives of users (providers and consumers) and expected benefits of aware non-users.

Provider, Consumer, Aware Non-user		Financial Benefit	Fun	Meeting People	Social Responsibility
Provider* (n = 556)	Mean	3.29	2.87	2.90	3.04
	Std. Deviation	1.19	1.12	1.16	1.18
Consumer* (n = 1143)	Mean	3.68	2.70	2.38	2.49
	Std. Deviation	1.07	1.12	1.13	1.11
Aware non-user* (n = 3983)	Mean	2.92	2.61	2.68	2.87
	Std. Deviation	1.12	1.07	1.08	1.09
Total (N = 5682)	Mean	3.11	2.65	2.64	2.81
	Std. Deviation	1.12	1.09	1.11	1.11

Provider, Consumer, Aware Non-user		Financial Benefit	Fun	Meeting People	Social Responsibility
Provider* (n = 556)	Mean	3.29	2.87	2.90	3.04
	Std. Deviation	1.19	1.12	1.16	1.18
Consumer* (n = 1143)	Mean	3.68	2.70	2.38	2.49
	Std. Deviation	1.07	1.12	1.13	1.11
Aware non-user* (n = 3983)	Mean	2.92	2.61	2.68	2.87
	Std. Deviation	1.12	1.07	1.08	1.09
Total (N = 5682)	Mean	3.11	2.65	2.64	2.81
	Std. Deviation	1.12	1.09	1.11	1.11

Note: * statistically significant at p < 0.01.