Table 1 Classification of Chinese social... | Emerald Publishing

Table 1

Classification of Chinese social media by social presence/media richness and self-presentation/self-disclosure

Self-presentation/self-disclosure	Social presence/media richness
Self-presentation/self-disclosure	Low	Medium	High
High	–	Microblogs and blogs (e.g. Sino Weibo, Tencent Weibo)	Social networking sites (e.g. WeChat, Q-zone, Renren, LinkedIn)
Medium	Commercial tourism communities (e.g. Tuniu, Qunar, Ctrip, Fliggy and Lvmama)	Third-party tourism communities (including pure third-party tourism communities website and third-party tourism communities in comprehensive website) (e.g. Qiongyou, Mafengwo, Mofang, Douban, Zhihu, Tieba, Tianya and Xiaohongshu)	Tourism social networking (e.g. Jianren and Tuyou)
Low	Collaborative projects (e.g. Baidu Baike and Hudong Baike)	Content communities (e.g. Dou Yin, Meipai, Miaopai and Youku)	–

Self-presentation/self-disclosure	Social presence/media richness
Self-presentation/self-disclosure	Low	Medium	High
High	–	Microblogs and blogs (e.g. Sino Weibo, Tencent Weibo)	Social networking sites (e.g. WeChat, Q-zone, Renren, LinkedIn)
Medium	Commercial tourism communities (e.g. Tuniu, Qunar, Ctrip, Fliggy and Lvmama)	Third-party tourism communities (including pure third-party tourism communities website and third-party tourism communities in comprehensive website)(e.g. Qiongyou, Mafengwo, Mofang, Douban, Zhihu, Tieba, Tianya and Xiaohongshu)	Tourism social networking (e.g. Jianren and Tuyou)
Low	Collaborative projects (e.g. Baidu Baike and Hudong Baike)	Content communities (e.g. Dou Yin, Meipai, Miaopai and Youku)	–

Source(s): Based on Kaplan and Haenlein (2010)