Table 6

Factor analysis results of the travel planning process (n = 406)

Factors and underlying elementsFactor loadingEigenvalueVariance explained (%)Alpha
Factor 1: Search for information 3.97633.1460.900
Pre-trip: Search ideas about destination options0.722   
Pre-trip: Search information for screening choices of destinations0.844   
Pre-trip: Confirm good destination choices0.827   
Pre-trip: Search information about accommodation0.707   
Pre-trip: Search information to screen choices of attractions0.804   
During-the-trip: Search information about specific attractions and leisure activities0.728   
Factor 2: Sociability and entertainment 3.40728.391%0.833
During-the-trip: Communicate with friends and acquaintances0.700   
During-the-trip: Leisure purpose    
During-the-trip: Develop relationship with other travellers0.551   
After-trip: Share photos and videos with friends and other travellers0.763   
After-trip: Provide comments and reviews about travel experiences 0.789   
After-trip: Obtain ideas of inspiration for next trip0.577   

Note(s): KMO = 0.894, Bartlett's test of sphericity = 2802.947 at df 66 with a significance of p = 0.000

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