Table 7 Influence of social media on... | Emerald Publishing

Table 7

Influence of social media on travel-related choices (n = 406)

Influence on choice of	Level of influence (1 = no influence at all; 7 = extremely influential)							Mean	SD	t-value	df
Influence on choice of	1	2	3	4	5	6	7	Mean	SD	t-value	df
Accommodation	4	6	22	34	105	165	70	5.48	1.210	Test value = 5.48
Accommodation	1.0%	1.5%	5.4%	8.4%	25.9%	40.6%	17.2%	5.48	1.210	Test value = 5.48
Destination	15	14	27	45	133	135	37	5.02	1.722	−6.591**	405
Destination	3.7%	3.4%	6.7%	11.1%	32.8%	33.3%	9.1%	5.02	1.722	−6.591**	405
Attraction	9	13	18	41	102	164	59	5.32	1.544	−2.394*	405
Attraction	2.2%	3.2%	4.4%	10.1%	25.1%	40.4%	14.5%	5.32	1.544	−2.394*	405
Transportation	7	14	27	43	104	165	46	5.22	1.332	−3.909**	405
Transportation	1.7%	3.4%	6.7%	10.6%	25.6%	40.6%	11.3%	5.22	1.332	−3.909**	405

Influence on choice of	Level of influence (1 = no influence at all; 7 = extremely influential)							Mean	SD	t-value	df
Influence on choice of	1	2	3	4	5	6	7	Mean	SD	t-value	df
Accommodation	4	6	22	34	105	165	70	5.48	1.210	Test value = 5.48
Accommodation	1.0%	1.5%	5.4%	8.4%	25.9%	40.6%	17.2%	5.48	1.210	Test value = 5.48
Destination	15	14	27	45	133	135	37	5.02	1.722	−6.591**	405
Destination	3.7%	3.4%	6.7%	11.1%	32.8%	33.3%	9.1%	5.02	1.722	−6.591**	405
Attraction	9	13	18	41	102	164	59	5.32	1.544	−2.394*	405
Attraction	2.2%	3.2%	4.4%	10.1%	25.1%	40.4%	14.5%	5.32	1.544	−2.394*	405
Transportation	7	14	27	43	104	165	46	5.22	1.332	−3.909**	405
Transportation	1.7%	3.4%	6.7%	10.6%	25.6%	40.6%	11.3%	5.22	1.332	−3.909**	405

Note(s): **p < 0.01; *p < 0.05