Table 8 Correlation between social media... | Emerald Publishing

Table 8

Correlation between social media and change in original travel plan (n = 406)

	Pearson correlation
	The connection between social media and
	Destination choice	Attraction choice	Accommodation choice	Transportation choice
Subsequent change in travel plan	r = 0.41	r = 0.41	r = 0.31	r = 0.26
Subsequent change in travel plan	p < 0.01	p < 0.01	p < 0.001	p < 0.01
Trust in social media	r = 0.43	r = 0.45	r = 0.48	r = 0.31
Trust in social media	p < 0.01	p < 0.01	p < 0.01	p < 0.01

	Pearson correlation
	The connection between social media and
	Destination choice	Attraction choice	Accommodation choice	Transportation choice
Subsequent change in travel plan	r = 0.41	r = 0.41	r = 0.31	r = 0.26
Subsequent change in travel plan	p < 0.01	p < 0.01	p < 0.001	p < 0.01
Trust in social media	r = 0.43	r = 0.45	r = 0.48	r = 0.31
Trust in social media	p < 0.01	p < 0.01	p < 0.01	p < 0.01