General statistics and reliability analysis
| Items | Mean | Std. deviation |
|---|---|---|
| Compatibility (alpha = 0.850): Using social media … | ||
| C1: Is compatible with all aspects of my tour planning | 3.879 | 1.01 |
| C2: Is completely compatible with my current situation/circumstances | 3.924 | 0.987 |
| C3: Fits well with the way I like to plan my tours | 3.867 | 0.969 |
| C4: Fits into my style of tour planning | 3.962 | 1.01 |
| Enjoyment (alpha = 0.851) | ||
| E1: I find social media enjoyable for tour planning | 3.959 | 0.858 |
| E2: It's pleasant to use social media for tour planning | 3.907 | 0.976 |
| E3: It's fun using social media for tour planning | 4.07 | 0.905 |
| e-Trust (alpha = 0.831): Social media platforms | ||
| T1: Are capable for tour planning | 3.964 | 1.006 |
| T2: Keep their promises | 3.827 | 1.094 |
| T3: Care about its users | 3.308 | 0.996 |
| T4: Fulfill their jobs | 3.944 | 0.993 |
| T5: Are trustworthy | 4.122 | 1.021 |
| Expertise (alpha = 0.854) | ||
| EX1: I am expert in using social media for tour planning | 3.812 | 0.875 |
| EX2: I am experienced in using social media for tour planning | 3.799 | 0.935 |
| EX3: I am knowledgeable in using social media for tour planning | 4.04 | 0.959 |
| EX4: I am qualified in using social media for tour planning | 3.827 | 1.066 |
| EX5: I am skilled in using social media for tour planning | 3.928 | 1.012 |
| Behavioral trust (alpha = 0.834) | ||
| BI1: I will use these platforms for tour planning frequently in the future | 4.107 | 0.883 |
| BI2: I intend to use social media platforms for tour planning | 4.218 | 0.948 |
| BI3: I will use social media platforms for tour planning for a long time | 3.997 | 0.928 |
| Perceived usefulness (alpha = 0.846) | ||
| PU1: Using the social media improves my performance of tour planning | 4.115 | 0.734 |
| PU2: Using the social media increases my productivity of tour planning | 4.157 | 0.758 |
| PU3: Using the social media enhances my effectiveness tour planning | 4.125 | 0.912 |
| PU4: I find social media useful for tour planning | 4.245 | 0.839 |
| Perceived ease of use (alpha = 0.849) | ||
| PE1: Learning to use social media for tour planning is easy for me | 3.987 | 0.787 |
| PE2: I find it easy to get the required information using social media for tour planning | 3.969 | 0.931 |
| PE3: My interaction with social media is clear and understandable | 3.995 | 1.002 |
| PE4: I find social media easy to use for tour planning | 4.165 | 0.939 |
| Items | Mean | Std. deviation |
|---|---|---|
| C1: Is compatible with all aspects of my tour planning | 3.879 | 1.01 |
| C2: Is completely compatible with my current situation/circumstances | 3.924 | 0.987 |
| C3: Fits well with the way I like to plan my tours | 3.867 | 0.969 |
| C4: Fits into my style of tour planning | 3.962 | 1.01 |
| E1: I find social media enjoyable for tour planning | 3.959 | 0.858 |
| E2: It's pleasant to use social media for tour planning | 3.907 | 0.976 |
| E3: It's fun using social media for tour planning | 4.07 | 0.905 |
| T1: Are capable for tour planning | 3.964 | 1.006 |
| T2: Keep their promises | 3.827 | 1.094 |
| T3: Care about its users | 3.308 | 0.996 |
| T4: Fulfill their jobs | 3.944 | 0.993 |
| T5: Are trustworthy | 4.122 | 1.021 |
| EX1: I am expert in using social media for tour planning | 3.812 | 0.875 |
| EX2: I am experienced in using social media for tour planning | 3.799 | 0.935 |
| EX3: I am knowledgeable in using social media for tour planning | 4.04 | 0.959 |
| EX4: I am qualified in using social media for tour planning | 3.827 | 1.066 |
| EX5: I am skilled in using social media for tour planning | 3.928 | 1.012 |
| BI1: I will use these platforms for tour planning frequently in the future | 4.107 | 0.883 |
| BI2: I intend to use social media platforms for tour planning | 4.218 | 0.948 |
| BI3: I will use social media platforms for tour planning for a long time | 3.997 | 0.928 |
| PU1: Using the social media improves my performance of tour planning | 4.115 | 0.734 |
| PU2: Using the social media increases my productivity of tour planning | 4.157 | 0.758 |
| PU3: Using the social media enhances my effectiveness tour planning | 4.125 | 0.912 |
| PU4: I find social media useful for tour planning | 4.245 | 0.839 |
| PE1: Learning to use social media for tour planning is easy for me | 3.987 | 0.787 |
| PE2: I find it easy to get the required information using social media for tour planning | 3.969 | 0.931 |
| PE3: My interaction with social media is clear and understandable | 3.995 | 1.002 |
| PE4: I find social media easy to use for tour planning | 4.165 | 0.939 |
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