Demographic characteristics of the interviewees
| Interview | Age | Gender | Tourism experience (in years) | Job position | Location |
|---|---|---|---|---|---|
| Experts | |||||
| 1 | 52 | M | 26 | Manager in MPI | Hanoi |
| 2 | 45 | F | 20 | Manager in MCST | Hanoi |
| 3 | 40 | F | 18 | Manager in MCST | Hanoi |
| 4 | 56 | M | 30 | Manager in VNAT | Hanoi |
| 5 | 38 | F | 8 | Manager in VNAT | Hanoi |
| 6 | 41 | F | 15 | Manager in DT | Ho Chi Minh City |
| 7 | 42 | M | 12 | Manager in DT | Hanoi |
| 8 | 36 | F | 10 | CEO of travel agency | Danang |
| 9 | 37 | M | 15 | CEO of hotel (4 star) | Hue City |
| 10 | 50 | M | 18 | CEO of travel agency | Hanoi |
| Employees | |||||
| 11 | 24 | M | 2 | Tour guide | Hanoi |
| 12 | 33 | M | 11 | Tour guide | Hanoi |
| 13 | 28 | F | 5 | Receptionist | Hanoi |
| 14 | 40 | F | 10 | Tour operators | Hanoi |
| 15 | 36 | F | 6 | Bartender | Quangninh |
| 16 | 26 | F | 5 | Receptionist | Quangninh |
| 17 | 25 | M | 3 | Tour guide | Hue City |
| 18 | 38 | F | 10 | Tour guide | Danang |
| 19 | 42 | M | 15 | Tour operators | Ho Chi Minh City |
| 20 | 26 | M | 3 | Receptionist | Ho Chi Minh City |
| Interview | Age | Gender | Tourism experience (in years) | Job position | Location |
|---|---|---|---|---|---|
| 1 | 52 | M | 26 | Manager in MPI | Hanoi |
| 2 | 45 | F | 20 | Manager in MCST | Hanoi |
| 3 | 40 | F | 18 | Manager in MCST | Hanoi |
| 4 | 56 | M | 30 | Manager in VNAT | Hanoi |
| 5 | 38 | F | 8 | Manager in VNAT | Hanoi |
| 6 | 41 | F | 15 | Manager in DT | Ho Chi Minh City |
| 7 | 42 | M | 12 | Manager in DT | Hanoi |
| 8 | 36 | F | 10 | CEO of travel agency | Danang |
| 9 | 37 | M | 15 | CEO of hotel (4 star) | Hue City |
| 10 | 50 | M | 18 | CEO of travel agency | Hanoi |
| 11 | 24 | M | 2 | Tour guide | Hanoi |
| 12 | 33 | M | 11 | Tour guide | Hanoi |
| 13 | 28 | F | 5 | Receptionist | Hanoi |
| 14 | 40 | F | 10 | Tour operators | Hanoi |
| 15 | 36 | F | 6 | Bartender | Quangninh |
| 16 | 26 | F | 5 | Receptionist | Quangninh |
| 17 | 25 | M | 3 | Tour guide | Hue City |
| 18 | 38 | F | 10 | Tour guide | Danang |
| 19 | 42 | M | 15 | Tour operators | Ho Chi Minh City |
| 20 | 26 | M | 3 | Receptionist | Ho Chi Minh City |
Note(s): MPI: Ministry of Planning and Investment; MCST: Ministry of Culture, Sports and Tourism; VNAT: Vietnam National Administration of Tourism; DT: Department of Tourism
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