Table 1 Interview sample Firm... | Emerald Publishing

Table 1

Interview sample

Firm description	Interviewee
Firm A is an independent Swedish reseller operating a re-commerce platform built using a freely available e-commerce solution. Originating from a single Instagram sale, the business has grown into a web-based store. The firm collects garments through online and physical auctions and thrifting, while sourcing 10% of the inventory from consumers on a consignment basis. It also promotes listings via Instagram by sharing the direct web link to the platform	Founder and owner
Firm B is a premium Swedish menswear brand that seamlessly integrates e-commerce and re-commerce operations. It accepts secondhand garments from its own brand and resells them through the same online platform used for new products. By leveraging the same operational steps and resources, such as logistics, warehousing, and customer service, Firm B ensures a streamlined and efficient re-commerce process. Firm B operates globally, serving customers across the EU, UK, USA, Canada and Australia	Logistics Manager
Firm C is a Swedish charity organization engaged in re-commerce has full control over its logistics operations but collaborates with a third-party platform for sales. Previously operating its own re-commerce platform, the organization transitioned to a third-party model due to limited resources and challenges in achieving profitability. It relies on consumer donations for collection and manages a centralized facility where sorting, photography and product listing are carried out	Re-commerce Manager
Firm D is a Norway-based charity organization that operates a fully integrated re-commerce model, maintaining control over both its logistics operations and the re-commerce platform. Relying on consumer donations, Firm D specializes in reselling branded, high-quality, and premium secondhand items. All reverse logistics activities, including sorting, quality assessment, photography and listing, are handled in-house through a centralized facility. Firm D actively promotes its webshop items on social media platforms such as Instagram	Operations Manager
Firm E is a Denmark-based re-commerce tech and logistics service provider that partners with fashion brands to deliver comprehensive, end-to-end re-commerce solutions. Operating in a B2B2C model, Firm E enables brands to offer resale services under their own branding while Firm E manages all logistics from receiving secondhand items to listing and operating the re-commerce platform. Brands’ role is limited to operating take-back schemes	Co-founder
Firm F is a Swedish fashion brand that formerly managed a fully integrated re-commerce operation, featuring a dedicated platform alongside its main e-commerce site. Sourcing secondhand items from consumers and trusted vintage suppliers, it managed all reverse logistics operations in-house. However, due to escalating operational costs and resource constraints, the brand recently discontinued its re-commerce platform	Operations Manager
Firm G is a Swedish sportswear brand that once collaborated with a third-party re-commerce platform to resell its secondhand products. Despite managing the partnership, the initiative was discontinued due to weak consumer demand for its brand’s used items, making the initiative commercially unviable	Sustainability Manager
Firm H is a Finland-based re-commerce tech and logistics service provider that partners with high-quality, sustainable fashion brands across Sweden, Denmark, Finland, and Germany. Operating on a B2B2C model, Firm H enables its brand partners to collect secondhand garments and ship them to Firm H to handle all logistics and the re-commerce platform. Over 35 brands use Firm H’s solution to embed re-commerce without investing in additional infrastructure. By focusing only on responsible fashion labels, it ensures that resale initiatives align with sustainability goals	Founder
Firm I is an independent reseller and re-commerce technology solution provider based in Sweden. It operates a purpose-built platform designed specifically to address the unique challenges of re-commerce. In addition to selling secondhand fashion, Firm I also licenses its re-commerce platform to other businesses in the secondhand sector. Currently, ten Swedish companies use its dedicated system to manage their own resale operations, benefiting from a solution tailored exclusively for re-commerce	Co-founder
Firm J is a Sweden-based charity organization engaged in both physical and online sales of secondhand clothing. Relying on consumer donations for its inventory, the firm maintains full control over its logistics operations. Firm J operates two re-commerce platforms: one is owned and managed in-house, while the other is run in collaboration with a third-party platform, allowing it to expand its reach and serve diverse customer segments more effectively	Sales Manager
Firm K is an independent reseller based in Sweden, specializing in secondhand kidswear. It has full control over its logistics operations and runs its own re-commerce platform, built using a freely available e-commerce solution. The business started on Instagram and later expanded to a dedicated online store, with Instagram still linked for visibility and engagement. Collection is sourced from consumers, and product owners are compensated either through a 30% commission on sales or a fixed rate per kilo. To increase visibility and sales, Firm K also mirrors its inventory on a third-party re-commerce platform	Founder and co-founder
Firm L is an independent reseller based in Sweden, specializing in the online resale of secondhand childrenswear. It maintains full control over both its logistics operations and its re-commerce platform, which is built using a freely available e-commerce solution. Collection is carried out through door-to-door pick-up services from private individuals, paying per kilo. Firm L actively uses digital marketing to encourage participation and drive engagement in its collection efforts	Founder
Firm M is an independent reseller based in Finland, specializing in highly refurbished vintage clothing. It exercises full control over the entire logistics and re-commerce platform. It collects secondhand garments from consumer donations and vintage suppliers, then restores, repairs, and prepares each item before resale online. The company leverages a purpose-built re-commerce dedicated to secondhand fashion, where quality and condition are rigorously maintained through inspection and cleaning	Chairman
Firm N is a Sweden-based charity organization that manages its own logistics operations for secondhand clothing collections, which are sourced entirely from donations. While it retains control over sorting, photography, and listing, the firm collaborates with a third-party re-commerce platform to sell the secondhand fashion online, expanding its reach and sales capabilities	Sustainability Manager
Firm O is a Sweden-based tech solution provider specializing in fashion re-commerce. It offers a data-driven platform designed to automate manual processes by aggregating data from secondhand marketplaces worldwide. The platform provides analytics and tools that help re-commerce businesses better understand their performance, market competition, and operational insights. Additionally, Firm O delivers custom-built solutions tailored to fashion re-commerce firms, enabling them to enhance operational efficiency and make data-informed decisions across their resale operations	Founder and CEO

Firm description	Interviewee
Firm A is an independent Swedish reseller operating a re-commerce platform built using a freely available e-commerce solution. Originating from a single Instagram sale, the business has grown into a web-based store. The firm collects garments through online and physical auctions and thrifting, while sourcing 10% of the inventory from consumers on a consignment basis. It also promotes listings via Instagram by sharing the direct web link to the platform	Founder and owner
Firm B is a premium Swedish menswear brand that seamlessly integrates e-commerce and re-commerce operations. It accepts secondhand garments from its own brand and resells them through the same online platform used for new products. By leveraging the same operational steps and resources, such as logistics, warehousing, and customer service, Firm B ensures a streamlined and efficient re-commerce process. Firm B operates globally, serving customers across the EU, UK, USA, Canada and Australia	Logistics Manager
Firm C is a Swedish charity organization engaged in re-commerce has full control over its logistics operations but collaborates with a third-party platform for sales. Previously operating its own re-commerce platform, the organization transitioned to a third-party model due to limited resources and challenges in achieving profitability. It relies on consumer donations for collection and manages a centralized facility where sorting, photography and product listing are carried out	Re-commerce Manager
Firm D is a Norway-based charity organization that operates a fully integrated re-commerce model, maintaining control over both its logistics operations and the re-commerce platform. Relying on consumer donations, Firm D specializes in reselling branded, high-quality, and premium secondhand items. All reverse logistics activities, including sorting, quality assessment, photography and listing, are handled in-house through a centralized facility. Firm D actively promotes its webshop items on social media platforms such as Instagram	Operations Manager
Firm E is a Denmark-based re-commerce tech and logistics service provider that partners with fashion brands to deliver comprehensive, end-to-end re-commerce solutions. Operating in a B2B2C model, Firm E enables brands to offer resale services under their own branding while Firm E manages all logistics from receiving secondhand items to listing and operating the re-commerce platform. Brands’ role is limited to operating take-back schemes	Co-founder
Firm F is a Swedish fashion brand that formerly managed a fully integrated re-commerce operation, featuring a dedicated platform alongside its main e-commerce site. Sourcing secondhand items from consumers and trusted vintage suppliers, it managed all reverse logistics operations in-house. However, due to escalating operational costs and resource constraints, the brand recently discontinued its re-commerce platform	Operations Manager
Firm G is a Swedish sportswear brand that once collaborated with a third-party re-commerce platform to resell its secondhand products. Despite managing the partnership, the initiative was discontinued due to weak consumer demand for its brand’s used items, making the initiative commercially unviable	Sustainability Manager
Firm H is a Finland-based re-commerce tech and logistics service provider that partners with high-quality, sustainable fashion brands across Sweden, Denmark, Finland, and Germany. Operating on a B2B2C model, Firm H enables its brand partners to collect secondhand garments and ship them to Firm H to handle all logistics and the re-commerce platform. Over 35 brands use Firm H’s solution to embed re-commerce without investing in additional infrastructure. By focusing only on responsible fashion labels, it ensures that resale initiatives align with sustainability goals	Founder
Firm I is an independent reseller and re-commerce technology solution provider based in Sweden. It operates a purpose-built platform designed specifically to address the unique challenges of re-commerce. In addition to selling secondhand fashion, Firm I also licenses its re-commerce platform to other businesses in the secondhand sector. Currently, ten Swedish companies use its dedicated system to manage their own resale operations, benefiting from a solution tailored exclusively for re-commerce	Co-founder
Firm J is a Sweden-based charity organization engaged in both physical and online sales of secondhand clothing. Relying on consumer donations for its inventory, the firm maintains full control over its logistics operations. Firm J operates two re-commerce platforms: one is owned and managed in-house, while the other is run in collaboration with a third-party platform, allowing it to expand its reach and serve diverse customer segments more effectively	Sales Manager
Firm K is an independent reseller based in Sweden, specializing in secondhand kidswear. It has full control over its logistics operations and runs its own re-commerce platform, built using a freely available e-commerce solution. The business started on Instagram and later expanded to a dedicated online store, with Instagram still linked for visibility and engagement. Collection is sourced from consumers, and product owners are compensated either through a 30% commission on sales or a fixed rate per kilo. To increase visibility and sales, Firm K also mirrors its inventory on a third-party re-commerce platform	Founder and co-founder
Firm L is an independent reseller based in Sweden, specializing in the online resale of secondhand childrenswear. It maintains full control over both its logistics operations and its re-commerce platform, which is built using a freely available e-commerce solution. Collection is carried out through door-to-door pick-up services from private individuals, paying per kilo. Firm L actively uses digital marketing to encourage participation and drive engagement in its collection efforts	Founder
Firm M is an independent reseller based in Finland, specializing in highly refurbished vintage clothing. It exercises full control over the entire logistics and re-commerce platform. It collects secondhand garments from consumer donations and vintage suppliers, then restores, repairs, and prepares each item before resale online. The company leverages a purpose-built re-commerce dedicated to secondhand fashion, where quality and condition are rigorously maintained through inspection and cleaning	Chairman
Firm N is a Sweden-based charity organization that manages its own logistics operations for secondhand clothing collections, which are sourced entirely from donations. While it retains control over sorting, photography, and listing, the firm collaborates with a third-party re-commerce platform to sell the secondhand fashion online, expanding its reach and sales capabilities	Sustainability Manager
Firm O is a Sweden-based tech solution provider specializing in fashion re-commerce. It offers a data-driven platform designed to automate manual processes by aggregating data from secondhand marketplaces worldwide. The platform provides analytics and tools that help re-commerce businesses better understand their performance, market competition, and operational insights. Additionally, Firm O delivers custom-built solutions tailored to fashion re-commerce firms, enabling them to enhance operational efficiency and make data-informed decisions across their resale operations	Founder and CEO

Source(s): Authors’ own work