Adoption of re-commerce operational models based on firms’ resource typologies
| Model | Logistics capabilities | Technology | Brand equity | Partner networks |
|---|---|---|---|---|
| Direct re-commerce | High | High | High | Low |
| Platform integration | High | Medium | Medium | High |
| Outsourced re-commerce | Low | Low | High | High |
| White-label tech | High | Low | High | Medium/High |
| Model | Logistics capabilities | Technology | Brand equity | Partner networks |
|---|---|---|---|---|
| Direct re-commerce | High | High | High | Low |
| Platform integration | High | Medium | Medium | High |
| Outsourced re-commerce | Low | Low | High | High |
| White-label tech | High | Low | High | Medium/High |
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