Hypothesis outcomes
| Hypothesis | Result |
|---|---|
| H1: Higher performance expectancy will have a positive effect on individual attitude towards the AI coaching chatbot | Accepted |
| H2: Higher effort expectancy will have a positive effect on individual attitude towards the AI coaching chatbot | Accepted |
| H3: Higher social influence will have a positive effect on individual attitude towards the AI coaching chatbot | Rejected |
| H4: Higher facilitating conditions will have a positive effect on individual attitude towards the AI coaching chatbot | Rejected |
| H5: Higher hedonic motivation will have a positive effect on individual attitude towards the AI coaching chatbot | Accepted |
| H6: Lower vulnerability will have a positive effect on behavioural intent | Accepted |
| H7: Lower dependence will have a positive effect on behavioural intent | Rejected |
| H8: Higher proficiency will have a positive effect on behavioural intent | Rejected |
| H9: Higher optimism will have a positive effect on behavioural intent | Rejected |
| H10a–H10e: Age moderates the relationship between H1–H9 | Rejected |
| H11a–H11e: Experience moderates the relationship between H1–H9 | Rejected |
| H12: An increase in attitude towards an AI coaching chatbot will have a positive effect on behavioural intent | Accepted |
| Hypothesis | Result |
|---|---|
| Rejected | |
| Rejected | |
| Rejected | |
| Rejected | |
| Rejected | |
| Rejected | |
| Rejected | |
Source(s): Authors’ own work
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