Table 2 Correlations among major...

Table 2

Correlations among major constructs

Variable	CF	CT	CE	CH	RS	PI	BE	PR
Functionality (CF)	0.894	0.850	0.617	0.562	0.599	0.591	0.522	0.719
Trustworthiness (CT)	0.702	0.792	0.776	0.567	0.782	0.776	0.604	0.775
Efficiency (CE)	0.525	0.637	0.777	0.464	0.852	0.605	0.296	0.436
Human-likeness (CH)	0.731	0.787	0.611	0.866	0.613	0.763	0.709	0.841
Reference to the service (RS)	0.508	0.635	0.702	0.456	0.855	0.597	0.317	0.490
Perceive interactivity (PI)	0.506	0.633	0.724	0.573	0.727	0.812	0.470	0.643
Brand experience (BE)	0.463	0.503	0.348	0.539	0.379	0.542	0.794	0.804
Parasocial relationships (PR)	0.614	0.625	0.525	0.623	0.597	0.537	0.694	0.864
Mean	2.66	2.48	2.29	2.85	2.29	3.47	3.11	2.79
Standard deviation	1.03	0.87	0.93	1.07	0.84	0.87	1.18	1.00

Variable	CF	CT	CE	CH	RS	PI	BE	PR
Functionality (CF)	0.894	0.850	0.617	0.562	0.599	0.591	0.522	0.719
Trustworthiness (CT)	0.702	0.792	0.776	0.567	0.782	0.776	0.604	0.775
Efficiency (CE)	0.525	0.637	0.777	0.464	0.852	0.605	0.296	0.436
Human-likeness (CH)	0.731	0.787	0.611	0.866	0.613	0.763	0.709	0.841
Reference to the service (RS)	0.508	0.635	0.702	0.456	0.855	0.597	0.317	0.490
Perceive interactivity (PI)	0.506	0.633	0.724	0.573	0.727	0.812	0.470	0.643
Brand experience (BE)	0.463	0.503	0.348	0.539	0.379	0.542	0.794	0.804
Parasocial relationships (PR)	0.614	0.625	0.525	0.623	0.597	0.537	0.694	0.864
Mean	2.66	2.48	2.29	2.85	2.29	3.47	3.11	2.79
Standard deviation	1.03	0.87	0.93	1.07	0.84	0.87	1.18	1.00

Note(s): Diagonal elements are the square root of average variance extracted (AVE) of the reflective scales. Off-diagonal elements are correlations between construct. Above the diagonal element is the HTMT value

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